Publications
Publication Type:
Department:
Year:
Segmentation of library visitors in Singapore: learning and reading related lifestyles
journal articles
Wirtz J, Keng K and Jung K
Year
2003
Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement
journal articles
Wirtz J
Year
2003
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003
Revenue Management at Prego Italian Restaurant
journal articles
Wirtz J and Kimes SE
World Scientific Pub Co Pte Lt
Year
2003
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
How long should dinner take? Measuring expected meal duration for restaurant revenue management
journal articles
Wirtz J, Kimes SE and Noone BM
Springer Science And Business Media Llc
Year
2002
A typology of animosity and its cross-national validation
journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002
The impact of knowledge types on the consumer search process: An investigation in the context of credence services
journal articles
Wirtz J and Mattila AS
Year
2002