Publications
Publication Type:
Department:
Year:
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
journal articles
Lee KS and Tan SJ
Year
2003
Interference of picture and brand name in a multiple linkage ad context
journal articles
Lee YH and Ang SH
Year
2003
The effects of consumer expertise on evoked set size and service loyalty
journal articles
Wirtz J and Mattila AS
Year
2003
Perceived fairness of revenue management in the US golf industry
journal articles
Wirtz J and Kimes SE
Springer Science And Business Media Llc
Year
2003
Brand name suggestiveness: A Chinese language perspective
journal articles
Lee YH and Ang KS
Year
2003
Revenue management: Resolving potential customer conflicts
journal articles
Wirtz J, Kimes SE, Theng JHP and Patterson P
Springer Science And Business Media Llc
Year
2003
An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures
journal articles
Wirtz J and Lee MC
Year
2003
Has Revenue Management Become Acceptable?: Findings From an International Study on the Perceived Fairness of Rate Fences
journal articles
Wirtz J and Kimes SE
Year
2003
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
What makes Singapore Airline a service champion?
journal articles
Emerald
Year
2003