Main Menu

Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Chinese consumers’ perception of alpha-numeric brand names

journal articles
Ang SH
Year
2007

The moderating role of familiarity in fairness perceptions of revenue management pricing

journal articles
Wirtz J and Kimes SE
Year
2007

Consumer online privacy concerns and responses: A power–responsibility equilibrium perspective

journal articles
Wirtz J, Lwin M and Williams JD
Year
2007

The role of arousal congruency in influencing consumers’ satisfaction evaluations and in-store behaviors

journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2007

How effective are loyalty reward programs in driving share of wallet?

journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

journal articles
Tan SJ and Chia L
Year
2007

Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards

journal articles
Lee YH and Keh HT
Year
2006

Complaint Management: The Heart of CRM

journal articles
Emerald
Year
2006

Biometrics: The next frontier in service excellence, productivity and security in the service sector

journal articles
Wirtz J and Heracleous L
Year
2006

The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans

journal articles
Tan SJ, Tambyah SK and Kau AK
Year
2006