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Year:

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

journal articles
Tan SJ and Chia L
Year
2007

The moderating role of familiarity in fairness perceptions of revenue management pricing

journal articles
Wirtz J and Kimes SE
Year
2007

Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers

journal articles
Tan SJ and Tan KL
Year
2007

The role of arousal congruency in influencing consumers’ satisfaction evaluations and in-store behaviors

journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2007

How effective are loyalty reward programs in driving share of wallet?

journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007

The ad creativity cube: conceptualization and initial validation

journal articles
Ang SH, Lee YH and Leong SM
Year
2007

The effect of meal pace on customer satisfaction

journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007

Causes and consequences of consumer online privacy concern

journal articles
Wirtz J, Lwin MO and Williams JD
Year
2007

Consumer online privacy concerns and responses: A power–responsibility equilibrium perspective

journal articles
Wirtz J, Lwin M and Williams JD
Year
2007

Swimming with Sharks: How to Win in Cut-Throat Industries

journal articles
Pangarkar N and Wirtz J
Year
2006