Publications
Publication Type:
Department:
Year:
How effective are loyalty reward programs in driving share of wallet?
journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007
The ad creativity cube: conceptualization and initial validation
journal articles
Ang SH, Lee YH and Leong SM
Year
2007
The effect of meal pace on customer satisfaction
journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007
Causes and consequences of consumer online privacy concern
journal articles
Wirtz J, Lwin MO and Williams JD
Year
2007
Consumer online privacy concerns and responses: A power–responsibility equilibrium perspective
journal articles
Wirtz J, Lwin M and Williams JD
Year
2007
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Ang SH
Year
2007
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
journal articles
Tan SJ and Chia L
Year
2007
The moderating role of familiarity in fairness perceptions of revenue management pricing
journal articles
Wirtz J and Kimes SE
Year
2007
The influence of metaphors and product type on brand personality perceptions and attitudes
journal articles
Ang SH and Lim EAC
Year
2006
Biometrics: The next frontier in service excellence, productivity and security in the service sector
journal articles
Wirtz J and Heracleous L
Year
2006