Publications
Publication Type:
Department:
Year:
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Ang SH
Year
2007
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
journal articles
Tan SJ and Chia L
Year
2007
The moderating role of familiarity in fairness perceptions of revenue management pricing
journal articles
Wirtz J and Kimes SE
Year
2007
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
journal articles
Tan SJ and Tan KL
Year
2007
The role of arousal congruency in influencing consumers’ satisfaction evaluations and in-store behaviors
journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2007
How effective are loyalty reward programs in driving share of wallet?
journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007
The ad creativity cube: conceptualization and initial validation
journal articles
Ang SH, Lee YH and Leong SM
Year
2007
The effect of meal pace on customer satisfaction
journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007
Causes and consequences of consumer online privacy concern
journal articles
Wirtz J, Lwin MO and Williams JD
Year
2007
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards
journal articles
Lee YH and Keh HT
Year
2006