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Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

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Year:

Competing for Markets Growth Strategies for SMEs

books/monographs
Lee KS, Lim GH and Tan SJ
Mcgraw-hill Trade
Year
2002

Services Marketing in Asia Managing People, Technology, and Strategy

books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002

Surviving the New Millennium Lessons from the Asian Crisis

books/monographs
Ang SH and Kulwant S
Mcgraw-hill Companies
Year
2000

Surviving the New Millennium Lessons from the Asian Crisis

books/monographs
Ang SH
Mcgraw-hill Companies
Year
2000

Principles of Marketing An Asian Case Book

books/monographs
Ang SH
Year
2000

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
1999

7 Faces of Singaporeans Their Values, Aspirations, and Lifestyles

books/monographs
Tan SJ, Wirtz J and Kau AK
Year
1998

Cases in Marketing Management and Strategy An Asia-Pacific Perspective

books/monographs
Quelch JA
Year
1996

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
1996

Marketing Insights for the Asia Pacific

books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996