Publications
Publication Type:
Department:
Year:
Marketing Management An Asian Casebook
books/monographs
Year
2004
Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors
books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2004
Ethics, machiavellianism, and social values: Implications for advertising
books/monographs
Ang SH and Williams JD
Year
2004
Services marketing in Asia managing people, technology, and strategy
books/monographs
Lovelock CH
Pearson Education
Year
2004
Marketing Management An Asian Perspective
books/monographs
Kotler P
Pearson
Year
2003
Competing for Markets Growth Strategies for SMEs
books/monographs
Lee KS, Lim GH and Tan SJ
Mcgraw-hill Trade
Year
2002
Services Marketing in Asia Managing People, Technology, and Strategy
books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1999