Publications
Publication Type:
Department:
Year:
Competing for Markets Growth Strategies for SMEs
books/monographs
Lee KS, Lim GH and Tan SJ
Mcgraw-hill Trade
Year
2002
Services Marketing in Asia Managing People, Technology, and Strategy
books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1999
7 Faces of Singaporeans Their Values, Aspirations, and Lifestyles
books/monographs
Tan SJ, Wirtz J and Kau AK
Year
1998
Marketing Insights for the Asia Pacific
books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1996
Cases in Marketing Management and Strategy An Asia-Pacific Perspective
books/monographs
Quelch JA
Year
1996
Focus groups theory and practice
books/monographs
Shamdasani PN and Stewart DW
Sage Publications, Inc
Year
1990