Main Menu

Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Flying High in a Competitive Industry Secrets of the World’s Leading Airline

books/monographs
Wirtz J, Pangarkar N, Heracleous L and Heracleous LT
Mcgraw-hill Singapore - Professional
Year
2008

Essentials of Services Marketing

books/monographs
Wirtz J, Lovelock CH and Chew P
Pearson College Division
Year
2008

Marketing de serviços pessoas, tecnologia e resultados

books/monographs
Wirtz J and Lovelock CH
Year
2008

Focus Groups Theory and Practice

books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2007

International Journal of Service Industry Management Interdisciplinary insights on service activities

books/monographs
Year
2007

Marketing dei servizi. Risorse umane, tecnologie, strategie

books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007

服务营销 原书第2版

books/monographs
Wirtz J, 洛夫洛克, Lovelock C and 沃茨
Year
2007

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
2006

Dienstenmarketing, 5/e

books/monographs
Wirtz J
Pearson Education
Year
2006