Publications
Publication Type:
Department:
Year:
展翅高飞 新加坡航空公司的经营之道
books/monographs
赫拉克莱厄斯, 维尔茨 and 潘加卡
Year
2006
Services Marketing in Asia A Case Book
books/monographs
Wirtz J
Prentice Hall
Year
2005
Principles of Marketing An Asian Perspective
books/monographs
Ang, Tan, Kotler P and Leong
Year
2005
Marketing des services
books/monographs
Wirtz J, Lovelock CH and Lapert D
Pearson
Year
2004
Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors
books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004
Ethics, machiavellianism, and social values: Implications for advertising
books/monographs
Ang SH and Williams JD
Year
2004
Services marketing in Asia managing people, technology, and strategy
books/monographs
Lovelock CH
Pearson Education
Year
2004
Marketing Management An Asian Casebook
books/monographs
Year
2004
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2004
Marketing Management An Asian Perspective
books/monographs
Kotler P
Pearson
Year
2003