Publications
Publication Type:
Department:
Year:
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2007
服务营销 原书第2版
books/monographs
Wirtz J, 洛夫洛克, Lovelock C and 沃茨
Year
2007
International Journal of Service Industry Management Interdisciplinary insights on service activities
books/monographs
Year
2007
Focus Groups Theory and Practice
books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007
Dienstenmarketing, 5/e
books/monographs
Wirtz J
Pearson Education
Year
2006
展翅高飞 新加坡航空公司的经营之道
books/monographs
赫拉克莱厄斯, 维尔茨 and 潘加卡
Year
2006
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2006
Services Marketing in Asia A Case Book
books/monographs
Wirtz J
Prentice Hall
Year
2005
Principles of Marketing An Asian Perspective
books/monographs
Ang, Tan, Kotler P and Leong
Year
2005
Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors
books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004