Main Menu

Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Marketing de servicios personal, tecnología y estrategia

books/monographs
Wirtz J and Lovelock CH
Year
2009

MARKETING DE SERVICIO personal, tecnologia y estrategia (6a. ed.).

books/monographs
Jochen Cwl
Year
2009

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
2009

Principles of Marketing A Global Perspective

books/monographs
Ang SH, Tan CT, Kotler P, Armstrong G, Leong SM and Yau OH-M
Prentice Hall
Year
2009

Essentials of Services Marketing

books/monographs
Wirtz J, Lovelock CH and Chew P
Pearson College Division
Year
2008

Marketing de serviços pessoas, tecnologia e resultados

books/monographs
Wirtz J and Lovelock CH
Year
2008

Marketing des services

books/monographs
Wirtz J and Lovelock CH
Pearson
Year
2008

Marketing dei servizi. Casi di studio

books/monographs
Wirtz J, Lovelock C and Iacovone L
Year
2008

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008

Services Marketing People, Technology, Strategy, 5/e

books/monographs
Lovelock C
Pearson Education India
Year
2008