Publications
Publication Type:
Department:
Year:
Marketing des services
books/monographs
Wirtz J and Lovelock CH
Pearson
Year
2008
Marketing dei servizi. Casi di studio
books/monographs
Wirtz J, Lovelock C and Iacovone L
Year
2008
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008
Focus Groups Theory and Practice
books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2007
International Journal of Service Industry Management Interdisciplinary insights on service activities
books/monographs
Year
2007
Marketing dei servizi. Risorse umane, tecnologie, strategie
books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007
服务营销 原书第2版
books/monographs
Wirtz J, 洛夫洛克, Lovelock C and 沃茨
Year
2007
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2006
Dienstenmarketing, 5/e
books/monographs
Wirtz J
Pearson Education
Year
2006