Main Menu

Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

The Role of Metaperception on the Effectiveness of Referral Reward Programs

journal articles
Wirtz J, Tambyah SK, Orsingher C and Chew P
Year
2013

When hiring, first test, and then interview

journal articles
Wirtz J, Bateson J, Burke E and Vaughan C
Year
2013

“Seeing” the social roles of brands: How physical positioning influences brand evaluation

journal articles
Li X, Zhang M and Huang X
Year
2013

Revenue management: Advanced strategies and tools to enhance firm profitability

journal articles
Wirtz J and Kimes SE
Year
2013

Managing brands and customer engagement in online brand communities

journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013

Judging product effectiveness from perceived spatial proximity

journal articles
Li X, Zhu RJ and Chae BG
Year
2013

Firms’ Intentions to Use Nonownership Services

journal articles
Wirtz J, Wittkowski K and Moeller S
Year
2013

Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders

journal articles
Li X, Lu Q and Miller R
Year
2013

Business models: Impact on business markets and opportunities for marketing research

journal articles
Wirtz J, Ehret M and Kashyap V
Year
2013

The joint effects of choice assortment and regulatory focus on choice behavior

journal articles
Lee YH and Som A
Year
2012