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Employing big data capability in the face of fierce competition: Exploring the synergy between market orientation, marketing strategies, and innovation capabilities

journal articles
Itani OS, Gabler CB, Kalra A, Elhajjar S and Yunis M
Elsevier Bv
Year
2026

Understanding perceived value in tourism: Insights from destinations facing crises.

journal articles
Yacoub L, ElHajjar S, Zgheib Y and Al Maalouf NJ
Year
2025

How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models

journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025

Claiming single or multiple product benefits: Moderating role of intergoal association

journal articles
Song Y, Li X, Wang H and Shen M
Year
2025

Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve

journal articles
Weaver IN, Kumar V and Jain L
Year
2025

Conscious artificial intelligence in service

journal articles
Wirtz J, Breidbach C, Casper Ferm LE, Maglio PP, Beverungen D and Twigg A
Year
2025

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse

journal articles
Li X, Jiang Z and Lu Y
Year
2025

Luxury service experiences and culture

journal articles
Wirtz J and Holmqvist J
Year
2025

Optimizing Scalable Targeted Marketing Policies with Constraints

journal articles
Zhu Y, Lu H and Simester D
Year
2025

Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies

journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025