Publications
Publication Type:
Department:
Year:
Examining the impact of social media de-influencing on audiences
journal articles
Elhajjar S and Itani OS
Emerald
Year
2025
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
journal articles
Wang J and Wei C
Year
2025
In diversity lies opportunity: complementary product recommendations, message framing and cross-selling
journal articles
Zhang J, Wirtz J, Balaji MS, Luo J and Pandey N
Year
2025
Optimizing Scalable Targeted Marketing Policies with Constraints
journal articles
Zhu Y, Lu H and Simester D
Year
2025
The healthy aging and service firms: the promise of smart technologies
journal articles
Wirtz J, Bateson JEG, Čaić M, Frank DA and Veflen N
Year
2025
Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse
journal articles
Li X, Jiang Z and Lu Y
Year
2025
Generative AI Meets Service Robots
journal articles
Wirtz J and Stock-Homburg R
Year
2025
How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models
journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025
Unintended consequences of service robots – Recent progress and future research directions
journal articles
Wirtz J, Heirati N, Pitardi V, Jayawardhena C, Kunz W and Paluch S
Year
2025
Conscious artificial intelligence in service
journal articles
Wirtz J, Breidbach C, Casper Ferm LE, Maglio PP, Beverungen D and Twigg A
Year
2025