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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Essentials of Services Marketing

books/monographs
Wirtz J
Ft Press
Year
2012

Happiness and Wellbeing The Singaporean Experience

books/monographs
Tambyah SK and Tan SJ
Routledge
Year
2012

Services Marketing An Asia-Pacific and Australian Perspective

books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock CH
Pearson College Division
Year
2011

Services Marketing, 7/e

books/monographs
Lovelock C
Pearson Education India
Year
2011

Principles of Marketing An Asian Perspective

books/monographs
Kotler P
Pearson Prentice Hall
Year
2011

Banyan Tree Hotels & Resorts

books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2011

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock CH
Pearson Education
Year
2010

MARKETING DE SERVICIO personal, tecnologia y estrategia (6a. ed.).

books/monographs
Jochen Cwl
Year
2009

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
2009