Publications
Publication Type:
Department:
Year:
Services Marketing, 7/e
books/monographs
Lovelock C
Pearson Education India
Year
2011
Banyan Tree Hotels & Resorts
books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2011
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Pearson Education
Year
2010
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2009
Principles of Marketing A Global Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Armstrong G, Leong SM and Yau OH-M
Prentice Hall
Year
2009
Journal of Service Management Perspectives from Asia
books/monographs
Year
2009
MARKETING DE SERVICIO personal, tecnologia y estrategia (6a. ed.).
books/monographs
Jochen Cwl
Year
2009
Marketing de servicios personal, tecnología y estrategia
books/monographs
Wirtz J and Lovelock CH
Year
2009