Publications
Publication Type:
Department:
Year:
The wellbeing of singaporeans: Values, lifestyles, satisfaction and quality of life
books/monographs
Kuan TS, Jiuan TS and Keng KA
Year
2009
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2009
Principles of Marketing A Global Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Armstrong G, Leong SM and Yau OH-M
Prentice Hall
Year
2009
Journal of Service Management Perspectives from Asia
books/monographs
Year
2009
MARKETING DE SERVICIO personal, tecnologia y estrategia (6a. ed.).
books/monographs
Jochen Cwl
Year
2009
Marketing de servicios personal, tecnología y estrategia
books/monographs
Wirtz J and Lovelock CH
Year
2009
Marketing dei servizi. Casi di studio
books/monographs
Wirtz J, Lovelock C and Iacovone L
Year
2008
The Quality of Life in Singapore
books/monographs
Tambyah SK, Tan SJ and Kau AK
Springer Netherlands
Year
2008
Services Marketing People, Technology, Strategy, 5/e
books/monographs
Lovelock C
Pearson Education India
Year
2008
International Marketing
books/monographs
Ang SH, Kotabe MM, Riege A, Griffiths MD, Noble G, Pecotich A and Helsen K
Wiley
Year
2008