Publications
Publication Type:
Department:
Year:
Managing brands and customer engagement in online brand communities
journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013
Business models: Impact on business markets and opportunities for marketing research
journal articles
Wirtz J, Ehret M and Kashyap V
Year
2013
The Effect of Perceived Control on Consumer Responses to Service Encounter Pace: A Revenue Management Perspective
journal articles
Wirtz J, Noone BM and Kimes SE
Year
2012
Brand personality inference: The moderating role of product meaning
journal articles
Kum D, Lee YH, Bergkvist L and Leong SM
Year
2012
From physical weight to psychological significance: The contribution of semantic activations
journal articles
Zhang M and Li X
Year
2012
The joint effects of choice assortment and regulatory focus on choice behavior
journal articles
Lee YH and Som A
Year
2012
Exaggerated, mispredicted, and misplaced: When “it’s the thought that counts” in gift exchanges
journal articles
Zhang Y and Epley N
Year
2012
Bonding through service friendliness: A potential double-edged sword
journal articles
Lim EAC, Lee YH and Foo MD
Year
2012
Relationship Quality Between In-Groups And Out-Groups
journal articles
Shamdasani P and Jung K
Clute Institute
Year
2011
How to deal with customer shakedowns
journal articles
Wirtz J
Year
2011