Publications
Publication Type:
Department:
Year:
Singapore Airlines: Managing Human Resources for Cost-effective Excellence
books/monographs
Wirtz J and Heracleous H
Prentice Hall, Singapore
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Verma R, Kimes and Hart CW
Prentice Hall, Singapore
Year
2012
Bouleau & Huntley: Cross-Selling Professional Services
books/monographs
Wirtz J and Lowe S
Prentice Hall, Singapore
Year
2012
Banyan Tree Hotels & Resorts
books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2012
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Pearson College Division
Year
2011
Banyan Tree Hotels & Resorts
books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2011
Services Marketing, 7/e
books/monographs
Lovelock C
Pearson Education India
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Pearson Education
Year
2010