Publications
Publication Type:
Department:
Year:
Necessary but not sufficient: Beyond novelty in advertising creativity
journal articles
Ang SH, Lee YH, Leong SM and Lou SL
Year
2014
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
journal articles
Li X and Zhang M
Year
2014
Revenue management: Advanced strategies and tools to enhance firm profitability
journal articles
Wirtz J and Kimes SE
Year
2013
The Role of Metaperception on the Effectiveness of Referral Reward Programs
journal articles
Wirtz J, Tambyah SK, Orsingher C and Chew P
Year
2013
Firms’ Intentions to Use Nonownership Services
journal articles
Wirtz J, Wittkowski K and Moeller S
Year
2013
Managing brands and customer engagement in online brand communities
journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013
Business models: Impact on business markets and opportunities for marketing research
journal articles
Wirtz J, Ehret M and Kashyap V
Year
2013
Judging product effectiveness from perceived spatial proximity
journal articles
Li X, Zhu RJ and Chae BG
Year
2013
Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
journal articles
Li X, Lu Q and Miller R
Year
2013
“Seeing” the social roles of brands: How physical positioning influences brand evaluation
journal articles
Li X, Zhang M and Huang X
Year
2013