Publications
Publication Type:
Department:
Year:
Dominance and dilution: the effects of extending master brands
journal articles
Meng Leong S
Year
1997
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Hoon Ang S
Year
1997
Effects of price reduction sale ads on consumer responses
journal articles
Lin Tey W, Hoon Ang S and Meng Leong S
Emerald
Year
1997
Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation
journal articles
Ang SH and Teo G
Year
1997
The mediating influence of pleasure and arousal on layout and signage effects
journal articles
Ang SH, Lim J and Leong SM
Elsevier Bv
Year
1997
Effects of physical environment and locus of control on service evaluation: A replication and extension
journal articles
Ang SH, Leong SM and Hui Lin Low L
Year
1997
The evaluation of time-dependent attributes
journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996
The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall
journal articles
Ang SH, Leong SM and Lock KL
Year
1996
Chinese Consumers’ Perception of Alpha-Numeric Brand Names
journal articles
Hoon Ang S
Year
1996
Increasing brand name recall in print advertising among asian consumers
journal articles
Ang SH, Leong SM and Tham LL
Year
1996