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Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

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Year:

Global business services: Increasing specialization and integration of the world economy as drivers of economic growth

journal articles
Wirtz J, Tuzovic S and Ehret M
Year
2015

In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

journal articles
Ang SH, Lim EAC, Chen Z and Leong SM
Year
2015

Warum Unternehmen sich für KoKonsum entscheiden

journal articles
Wirtz J, Wittkowski K and Benoit S
Springer Science And Business Media Llc
Year
2015

The Conceptualization and Development of Advertisement-Evoked Imagination Scale

journal articles
Ang S-H and Dewi IJ
Korean Marketing Association
Year
2015

Psychometric sifting to efficiently select the right service employees

journal articles
Wirtz J, Bateson JEG, Burke E and Vaughan C
Year
2014

Understanding how changes within service experiences impact prospective vs. retrospective time judgments

journal articles
Lim EAC, Kum D and Lee YH
Year
2014

Consumer Processing of Interior Service Environments: The Interplay Among Visual Complexity, Processing Fluency, and Attractiveness

journal articles
Wirtz J and Orth UR
Year
2014

The Effects of Superstition on Choice and Latency

journal articles
Ang SH, Lai WK and Leong SM
Year
2014

The role of marketing in today’s enterprises

journal articles
Wirtz J, Tuzovic S and Kuppelwieser VG
Year
2014

Necessary but not sufficient: Beyond novelty in advertising creativity

journal articles
Ang SH, Lee YH, Leong SM and Lou SL
Year
2014