Publications
Publication Type:
Department:
Year:
Marketing Management An Asian Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Pearson Prentice Hall
Year
2013
Social branding and the mythic reinvention of ethnic identity
books/monographs
Tambyah SK and Thompson CJ
Year
2013
Singapore Airlines: Managing Human Resources for Cost-effective Excellence
books/monographs
Wirtz J and Heracleous H
Prentice Hall, Singapore
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Verma R, Kimes and Hart CW
Prentice Hall, Singapore
Year
2012
Bouleau & Huntley: Cross-Selling Professional Services
books/monographs
Wirtz J and Lowe S
Prentice Hall, Singapore
Year
2012
Banyan Tree Hotels & Resorts
books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2012
Happiness and wellbeing: The Singaporean experience
books/monographs
Tambyah SK and Jiuan TS
Year
2012
Consumer behavior in a service context
books/monographs
Wirtz J and Tsiotsou RH
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
Prentice Hall
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J
Ft Press
Year
2012