Publications
Publication Type:
Department:
Year:
Social branding and the mythic reinvention of ethnic identity
books/monographs
Tambyah SK and Thompson CJ
Year
2013
International Marketing
books/monographs
Ang SH, Kotabe M, Marshall A, Griffiths K, Voola R, Roberts RE and Helsen K
Year
2013
Marketing Management An Asian Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Pearson Prentice Hall
Year
2013
Happiness and wellbeing: The Singaporean experience
books/monographs
Tambyah SK and Jiuan TS
Year
2012
Consumer behavior in a service context
books/monographs
Wirtz J and Tsiotsou RH
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
Prentice Hall
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J, Lovelock CH and Chew P
Ft Press
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J
Ft Press
Year
2012
Bouleau & Huntley: Cross-Selling Professional Services
books/monographs
Wirtz J and Lowe S
Prentice Hall
Year
2012
Strategy and organisation at Singapore Airlines: Achieving sustainable advantage through dual strategy
books/monographs
Wirtz J and Heracleous L
Year
2012