Publications
Publication Type:
Department:
Year:
Warranty strategy: A solution to hybrid product woes?
journal articles
Tan SJ and Leong WY
Year
1999
Effects of advertisement format on competitive interference in print advertising
journal articles
Ang SH, Leong SM and Heng F
Year
1999
Strategies for reducing consumers’ risk aversion in internet shopping
journal articles
Tan SJ
Year
1999
Values, attitudes and aspirations of Singaporeans — summary findings from a large-scale lifestyle study
journal articles
Wirtz J, Keng KA and Jiuan TS
Springer Science And Business Media Llc
Year
1999
Trying to be cosmopolitan
journal articles
Tambyah SK and Thompson CJ
Year
1999
When silence is golden: Effects of silence on consumer ad response
journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999
Dealing with Resource Disadvantage: Generic Strategies for SMEs
journal articles
Lee KS, Lim GH and Tan SJ
Year
1999
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
journal articles
Lee YH and Mason C
Year
1999
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Hoon Ang S
Year
1997
Effects of price reduction sale ads on consumer responses
journal articles
Lin Tey W, Hoon Ang S and Meng Leong S
Emerald
Year
1997