Publications
Publication Type:
Department:
Year:
Exploring the dimensions of ad creativity
journal articles
Ang SH and Low SYM
Year
2000
Determinants of relationship quality and loyalty in personalized services
journal articles
Shamdasani PN and Balakrishnan AA
Year
2000
Should a firm with a reputation for outstanding service quality offer a service guarantee?
journal articles
Kum D, Wirtz J and Sheang Lee K
Year
2000
It’s only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
journal articles
Tan SJ, Lim WK and Leong SM
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000
Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence
journal articles
Lee YH
Year
2000
The power of money: A cross-cultural analysis of business-related beliefs
journal articles
Ang SH
Year
2000
The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis
journal articles
Keng KA, Jung K, Jiuan TS and Wirtz J
Year
2000
Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors
journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
journal articles
Ang SH, Leong SM and Kotler P
Year
2000