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Publications

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Department:

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Year:

Successful referral behavior in referral reward programs

journal articles
Wirtz J, Tang C and Georgi D
Year
2019

How do successful scholars get their best research ideas? An exploration

journal articles
Yu S, Zhang J, Zhu Y, Cao C, Cao X, Cashman M, Kumar M, Timoshenko A, Yang J and Wernerfelt B
Springer Science And Business Media Llc
Year
2019

Cost-effective service excellence

journal articles
Wirtz J and Zeithaml V
Year
2018

Psychological drivers of referral reward program effectiveness

journal articles
Wirtz J and Orsingher C
Year
2018

How do innovators stay innovative? A longitudinal case analysis

journal articles
Wirtz J, Tuzovic S and Heracleous L
Year
2018

Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy

journal articles
Wirtz J and Ehret M
Year
2018

Brave new world: service robots in the frontline

journal articles
Wirtz J, Patterson PG, Kunz WH, Gruber T, Lu VN, Paluch S and Martins A
Year
2018

La contestation de la publicité environnementale : perceptions des consommateurs et point de vue des professionnels

journal articles
Elhajjar S and Dekhili S
Cairn
Year
2018

“Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

journal articles
Pang J, Li X, Keh HT and Maheswaran D
Year
2017

The enhanced loyalty drivers of customers acquired through referral reward programs

journal articles
Wirtz J, Ramaseshan B and Georgi D
Year
2017