Publications
Publication Type:
Department:
Year:
Crisis marketing: A comparison across economic scenarios
journal articles
Ang SH
Year
2001
Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia
journal articles
Lee K, Lim G, Tan S and Wee C
Year
2001
Warranty and warrantor reputations as signals of hybrid product quality
journal articles
Tan SJ, Lee KS and Lim GH
Year
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
journal articles
Lim GH, Lee KS and Tan SJ
Year
2001
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001
Determinants of relationship quality and loyalty in personalized services
journal articles
Shamdasani PN and Balakrishnan AA
Year
2000
Should a firm with a reputation for outstanding service quality offer a service guarantee?
journal articles
Kum D, Wirtz J and Sheang Lee K
Year
2000
It’s only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
journal articles
Tan SJ, Lim WK and Leong SM
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000
Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence
journal articles
Lee YH
Year
2000