Publications
Publication Type:
Department:
Year:
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016
Services Marketing People, Technology, Strategy
books/monographs
World Scientific
Year
2016
Service Pricing and Revenue Management
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions
books/monographs
Wirtz J
Year
2015
Better Results
books/monographs
Wirtz J, Zeithaml V, Ramaseshan B, Herzberg N and Brudler B
Springer Fachmedien Wiesbaden
Year
2015
Singapore: Macro Trends and their Implications for Consumer Marketing
books/monographs
Wirtz J and Chung LM
Year
2015
An Empirical Study on the Taxonomy of Guanxi a Research in Progress Report
books/monographs
Shamdasani P, Khoo HM and Lau GT
Year
2015
Perceived Performance – A Direct Causal Antecedent of Customer Satisfaction?
books/monographs
Wirtz J and Mattila A
Year
2015
Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth
books/monographs
Wirtz J and Ehret M
Year
2015
Crisis Marketing
books/monographs
Ang SH
Wiley
Year
2015