Publications
Publication Type:
Department:
Year:
STRIVING FOR SERVICE EXCELLENCE
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Marketing Management Asian Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Year
2016
Balancing Demand and Capacity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Choosing Appropriate Customer Satisfaction Measures – First Steps towards a Normative Framework
books/monographs
Wirtz J and Chung LM
Year
2015
Sequential Cross-Sectional Studies of Values in Singapore and the United States
books/monographs
Tan SJ, Tambyah SK and Kahle LR
Routledge
Year
2015
The Seven Faces of Singapore – Initial Findings from a Large-scale Representative Life Style Study
books/monographs
Wirtz J, Kwon J, Keng KA and Jiuan TS
Year
2015
Crisis Marketing
books/monographs
Ang SH
Wiley
Year
2015
Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions
books/monographs
Wirtz J
Year
2015
Services Marketing
books/monographs
Wirtz J, Lovelock CH and Patterson P
Year
2015