Main Menu

Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016

Designing Service Processes

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

DEVELOPING CUSTOMER RELATIONSHIPS

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific
Year
2016

Service Marketing Communications

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

APPLYING THE 4 Ps OF MARKETING TO SERVICES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Sequential Cross-Sectional Studies of Values in Singapore and the United States

books/monographs
Tan SJ, Tambyah SK and Kahle LR
Routledge
Year
2015

Singapore: Macro Trends and their Implications for Consumer Marketing

books/monographs
Wirtz J and Chung LM
Year
2015

Services Marketing

books/monographs
Wirtz J, Lovelock CH and Patterson P
Year
2015