Publications
Publication Type:
Department:
Year:
Psychological drivers of referral reward program effectiveness
journal articles
Wirtz J and Orsingher C
Year
2018
Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy
journal articles
Wirtz J and Ehret M
Year
2018
Brave new world: service robots in the frontline
journal articles
Wirtz J, Patterson PG, Kunz WH, Gruber T, Lu VN, Paluch S and Martins A
Year
2018
Cost-effective service excellence
journal articles
Wirtz J and Zeithaml V
Year
2018
La contestation de la publicité environnementale : perceptions des consommateurs et point de vue des professionnels
journal articles
Elhajjar S and Dekhili S
Cairn
Year
2018
The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection
journal articles
Song X, Li X and Huang F
Year
2017
Online Focus Groups
journal articles
Shamdasani P and Stewart DW
Year
2017
Unlocking value from machines: business models and the industrial internet of things
journal articles
Wirtz J and Ehret M
Year
2017
The linguistic servicescape: Speaking their language may not be enough
journal articles
Shamdasani PN, Touchstone EE, Koslow S and D'Alessandro S
Year
2017
Capturing Value in the Service Economy
journal articles
Wirtz J and Ehret M
Nomos Verlag
Year
2017