Publications
Publication Type:
Department:
Year:
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
A typology of animosity and its cross-national validation
journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Kum D and Wirtz J
Year
2001
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
Location, location, location: Insights for advertising placement on the web
journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001
Determinants of Membership Marketing Programs
journal articles
Kum D and Wirtz J
Springer Science And Business Media Llc
Year
2001