Publications
Publication Type:
Department:
Year:
Winning in Service Markets Success Through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific
Year
2016
Service Marketing Communications
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
APPLYING THE 4 Ps OF MARKETING TO SERVICES
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016
Service Pricing and Revenue Management
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Services Marketing People, Technology, Strategy
books/monographs
World Scientific
Year
2016
MANAGING THE CUSTOMER INTERFACE
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
The Accra Beach Hotel: Block Booking of Capacity during a Peak Period
books/monographs
Wirtz J and Kimes SE
World Scientific
Year
2016
Distributing Services Through Physical and Electronic Channels
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Winning in Service Markets Success through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific
Year
2016