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Year:

Marketing Management Asian Perspective

books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Year
2016

Balancing Demand and Capacity

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016

Designing Service Processes

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

DEVELOPING CUSTOMER RELATIONSHIPS

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific
Year
2016

Service Marketing Communications

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

APPLYING THE 4 Ps OF MARKETING TO SERVICES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

The Royal Dining Membership Program Dilemma

books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016