Publications
Publication Type:
Department:
Year:
The influence of metaphors and product type on brand personality perceptions and attitudes
journal articles
Ang SH and Lim EAC
Year
2006
The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones?
journal articles
Li X, Soman D, Ainslie G, Frederick S, Lynch J, Moreau P, Mitchell A, Read D, Sawyer A, Trope Y, Wertenbroch K and Zauberman G
Year
2005
Consumer Cheating on Service Guarantees
journal articles
Kum D and Wirtz J
Year
2004
“while stocks last” impact of framing on consumers’ perception of sales promotions
journal articles
Tan SJ and Chua SH
Year
2004
Animosity towards economic giants: What the little guys think
journal articles
Ang SH, Tan SJ, Jung K, Kau AK, Leong SM and Pornpitakpan C
Year
2004
The effect of attribute order on judgment in Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2004
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
journal articles
Lee KS and Tan SJ
Year
2003
Interference of picture and brand name in a multiple linkage ad context
journal articles
Lee YH and Ang SH
Year
2003