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Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Viewpoint: Service products, development of service knowledge and our community’s target audience

journal articles
Wirtz J
Year
2020

The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture

journal articles
Jiang H, Li C, Li X and Li L
Year
2020

Social media brand engagement: dimensions, drivers and consequences

journal articles
Wirtz J, Chahal H and Verma A
Year
2020

Artificial Intelligence and Robots in the Service Encounter

journal articles
Wirtz J and Paluch S
Nomos Verlag
Year
2020

Identifying the drivers of resistance to corporate social responsibility: the case of Lebanese SMEs

journal articles
Elhajjar S and Ouaida F
Emerald
Year
2020

Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution

journal articles
Ang SH and Dewi IJ
Year
2020

Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?

journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020

Examining Lebanese consumers’ negative attitudes toward banks

journal articles
Elhajjar S
Emerald
Year
2020

Internal Branding: The Asian Leadership Imperative

journal articles
Shamdasani P
Year
2020

Two-directional convergence of platform and pipeline business models

journal articles
Wirtz J, Liu SQ, Mody M, Fung So KK and Chun HHE
Year
2020