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Department:

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Year:

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

journal articles
Zhang Y and Ding Y
Year
2020

From the classroom to the community and back: The development of a community-based research model for contemporary higher education

journal articles
The International Academic Forum
Year
2020

Luxury services

journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020

Exploring the effects of social media addiction on consumer behaviour

journal articles
Hajjar S
Inderscience Publishers
Year
2020

Up close with community engagement: A critical reflection on its pedagogical value

journal articles
Year
2020

The Role of Marketing in Digital Business Platforms

journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2020

Keeping safe versus staying healthy: The effect of regulatory fit on social distancing

journal articles
Wang J and Lee AY
Year
2020

How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior

journal articles
Jiang X, Li X, Sun J, Jiang Y, Liu R, Wang D, Wang Y, Sun W and Ding Z
Year
2020

Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets

journal articles
Li X, Jia M and Krishna A
Year
2020

Organizational Ambidexterity: Cost-Effective Service Excellence, Service Robots, and Artificial Intelligence

journal articles
Wirtz J
Year
2020