Publications
Publication Type:
Department:
Year:
Service Marketing Communications
books/monographs
Wirtz J
World Scientific
Year
2017
Essentials of Services Marketing
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Education
Year
2017
Positioning Services in Competitive Markets
books/monographs
Wirtz J
World Scientific
Year
2017
MANAGING THE CUSTOMER INTERFACE
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
The Accra Beach Hotel: Block Booking of Capacity during a Peak Period
books/monographs
Wirtz J and Kimes SE
World Scientific
Year
2016
Distributing Services Through Physical and Electronic Channels
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Winning in Service Markets Success through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific
Year
2016
Building a World-Class Service Organization
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Developing Service Products and Brands
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Improving Service Quality and Productivity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016