Publications
Publication Type:
Department:
Year:
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2017
Building a World Class Service Organization (Assessment Tool)
books/monographs
Wirtz J
World Scientific
Year
2017
Service Quality and Productivity Management
books/monographs
Wirtz J
World Scientific
Year
2017
The Political Marketing Guide
books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017
Winning in Service Markets Success Through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016
Designing Service Processes
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
DEVELOPING CUSTOMER RELATIONSHIPS
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Winning in Service Markets Success Through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific
Year
2016
Service Marketing Communications
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
APPLYING THE 4 Ps OF MARKETING TO SERVICES
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016