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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Cost-effective service excellence: Lessons from Singapore Airlines

books/monographs
Wirtz J, Heracleous L and Johnston R
Year
2017

Crafting the Service Environment

books/monographs
Wirtz J
World Scientific
Year
2017

The Political Marketing Guide

books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017

Balancing Capacity and Demand in Service Operations

books/monographs
Wirtz J
World Scientific
Year
2017

Essentials of Services Marketing, Global Edition

books/monographs
Wirtz J and Lovelock CH
Pearson Higher Ed
Year
2017

Designing Complaint Handling and Service Recovery Strategies

books/monographs
Wirtz J
World Scientific
Year
2017

Pricing Services and Revenue Management

books/monographs
Wirtz J
World Scientific
Year
2017

The Royal Dining Membership Program Dilemma

books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016

Service Pricing and Revenue Management

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

MANAGING THE CUSTOMER INTERFACE

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016