Publications
Publication Type:
Department:
Year:
Using brand equity to counter outsourcing opportunism: A game theoretic approach
journal articles
Lim WS and Tan SJ
Year
2009
When uncertainty brings pleasure: The role of prospect imageability and mental imagery
journal articles
Lee YH and Qiu C
Year
2009
Measuring status orientations: Scale development and validation in the context of an Asian transitional economy
journal articles
Tambyah SK, Tuyet Mai NTT and Jung K
Year
2009
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
journal articles
Lim EAC, Ang SH, Lee YH and Leong SM
Year
2009
Suppressing feelings: A double-edged sword to consumer judgment and choice
journal articles
Lee YH, Yeung CWM and Qiu C
Year
2009
The quality of life in Singapore
journal articles
Tambyah SK, Tan SJ and Kau AK
Year
2009
What’s funny and what’s not – The moderating role of cultural orientation in ad humor
journal articles
Lee YH and Lim EAC
Year
2008
The prominence effect in Shanghai apartment prices
journal articles
Yan Z, Hsee CK and Dubé JP
Year
2008
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
journal articles
Lim WS, Tan SJ and Lee-Partridge JE
Year
2008
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
journal articles
Lim EAC and Ang SH
Year
2008