Publications
Publication Type:
Department:
Year:
Identifying the drivers of resistance to corporate social responsibility: the case of Lebanese SMEs
journal articles
Elhajjar S and Ouaida F
Emerald
Year
2020
Viewpoint: Service products, development of service knowledge and our community’s target audience
journal articles
Wirtz J
Year
2020
Organizational Ambidexterity: Cost-Effective Service Excellence, Service Robots, and Artificial Intelligence
journal articles
Wirtz J
Year
2020
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?
journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020
The Role of Marketing in Digital Business Platforms
journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2020
From the classroom to the community and back: The development of a community-based research model for contemporary higher education
journal articles
Toh Tai Chong and Tambyah SK
Year
2020
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
journal articles
Zhang Y and Ding Y
Year
2020
Two-directional convergence of platform and pipeline business models
journal articles
Wirtz J, Liu SQ, Mody M, Fung So KK and Chun HHE
Year
2020