Publications
Publication Type:
Department:
Year:
Examining Lebanese consumers’ negative attitudes toward banks
journal articles
Elhajjar S
Emerald
Year
2020
Social media brand engagement: dimensions, drivers and consequences
journal articles
Wirtz J, Chahal H and Verma A
Year
2020
Luxury in the digital age: A multi-actor service encounter perspective
journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020
Up close with community engagement: A critical reflection on its pedagogical value
journal articles
Tambyah SK and Mukhopadhyay K
Year
2020
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
journal articles
Ang SH and Dewi IJ
Year
2020
Effectuation Across Ecosystems: How Ecosystem Differences Influence Entrepreneurial Actions
journal articles
Wirtz J, Hubner S, Most F and Auer C
Academy Of Management
Year
2020
Internal Branding: The Asian Leadership Imperative
journal articles
Shamdasani P
Year
2020
Exploring the effects of social media addiction on consumer behaviour
journal articles
Hajjar S
Inderscience Publishers
Year
2020
Viewpoint: Service products, development of service knowledge and our community’s target audience
journal articles
Wirtz J
Year
2020
Organizational Ambidexterity: Cost-Effective Service Excellence, Service Robots, and Artificial Intelligence
journal articles
Wirtz J
Year
2020