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Publications

Publication Type:

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Department:

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Year:

The Political Marketing Guide

books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017

Balancing Capacity and Demand in Service Operations

books/monographs
Wirtz J
World Scientific
Year
2017

Essentials of Services Marketing, Global Edition

books/monographs
Wirtz J and Lovelock CH
Pearson Higher Ed
Year
2017

Designing Complaint Handling and Service Recovery Strategies

books/monographs
Wirtz J
World Scientific
Year
2017

Pricing Services and Revenue Management

books/monographs
Wirtz J
World Scientific
Year
2017

Managing Customer Relationships and Building Loyalty

books/monographs
Wirtz J
World Scientific
Year
2017

Designing Customer Service Processes

books/monographs
Wirtz J
World Scientific
Year
2017

Building a World Class Service Organization (Assessment Tool)

books/monographs
Wirtz J
World Scientific
Year
2017

Service Quality and Productivity Management

books/monographs
Wirtz J
World Scientific
Year
2017

Civic engagement and wellbeing in Singapore: The impact of generalized trust, personal values, and religiosity

books/monographs
Tan SJ and Tambyah SK
Year
2017