Publications

Year:

Designing Customer Service Processes

books/monographs
Wirtz J
Ws Professional
Year
2017

Cost-effective service excellence: Lessons from Singapore Airlines

books/monographs
Wirtz J, Heracleous L and Johnston R
Year
2017

Designing Complaint Handling and Service Recovery Strategies

books/monographs
Wirtz J
World Scientific
Year
2017

Essentials of Services Marketing, Global Edition

books/monographs
Wirtz J and Lovelock CH
Pearson Higher Ed
Year
2017

Pricing Services and Revenue Management

books/monographs
Wirtz J
World Scientific
Year
2017

Managing Customer Relationships and Building Loyalty

books/monographs
Wirtz J
World Scientific
Year
2017

Designing Customer Service Processes

books/monographs
Wirtz J
World Scientific
Year
2017

Pricing Services and Revenue Management

books/monographs
Wirtz J
World Scientific Publishing Company
Year
2017

Building a World Class Service Organization (Assessment Tool)

books/monographs
Wirtz J
World Scientific
Year
2017

Service Quality and Productivity Management

books/monographs
Wirtz J
World Scientific
Year
2017