Publications
Publication Type:
Department:
Year:
Service Marketing Communications
books/monographs
Wirtz J
World Scientific
Year
2017
Essentials of Services Marketing
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Education
Year
2017
Positioning Services in Competitive Markets
books/monographs
Wirtz J
World Scientific
Year
2017
Principles of Marketing, An Asian Perspective
books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L, Chin-Tiong T and Author P
Pearson Higher Ed
Year
2017
Understanding Service Consumers
books/monographs
Wirtz J
World Scientific
Year
2017
Developing Service Products and Brands
books/monographs
Wirtz J
World Scientific
Year
2017
Civic engagement and wellbeing in Singapore: The impact of generalized trust, personal values, and religiosity
books/monographs
Tan SJ and Tambyah SK
Year
2017
Managing People for Service Advantage
books/monographs
Wirtz J
World Scientific
Year
2017
Effectiveness of Customer Referral Reward Programs: The Mediating Role of Metaperception
books/monographs
Wirtz J, Georgi D, Xiao P and Tang C
Year
2017
Crafting the Service Environment
books/monographs
Wirtz J
World Scientific
Year
2017