Publications
Publication Type:
Department:
Year:
Service products and productization
journal articles
Wirtz J, Fritze MP, Jaakkola E, Gelbrich K and Hartley N
Year
2021
ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS
journal articles
Elhajjar S, Karam S and Borna S
Informa Uk Limited
Year
2021
How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels
journal articles
Yacoub L and ElHajjar S
Emerald
Year
2021
A Teaching Community Reflects On Reflective Writing In Higher Education
journal articles
Toh Tc, Tambyah Sk and Chang-Koh S
Hong Kong Baptist University
Year
2021
Corporate digital responsibility
journal articles
Mueller B, Wirtz J, Lobschat L, Eggers F, Brandimarte L, Diefenbach S and Kroschke M
Year
2021
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
journal articles
Ang SH and Dewi IJ
Year
2020
Effectuation Across Ecosystems: How Ecosystem Differences Influence Entrepreneurial Actions
journal articles
Wirtz J, Hubner S, Most F and Auer C
Academy Of Management
Year
2020
Internal Branding: The Asian Leadership Imperative
journal articles
Shamdasani P
Year
2020
Exploring the effects of social media addiction on consumer behaviour
journal articles
Hajjar S
Inderscience Publishers
Year
2020
Viewpoint: Service products, development of service knowledge and our community’s target audience
journal articles
Wirtz J
Year
2020