Publications
Publication Type:
Department:
Year:
Commentaries on the Sharing Economy: Advancing New Perspectives
journal articles
Wirtz J, Fritze MP, Benkenstein M, Belk R, Peck J and Claus AB
Nomos Verlag
Year
2021
Corporate digital responsibility
journal articles
Mueller B, Wirtz J, Lobschat L, Eggers F, Brandimarte L, Diefenbach S and Kroschke M
Year
2021
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
journal articles
Wirtz J, Mustak M, Salminen J and Plé L
Year
2021
Economic hardship and neighborhood diversity: Influences on consumer well-being
journal articles
Tan SJ, Tambyah SK, Leong CH and Minton EA
Year
2021
Service products and productization
journal articles
Wirtz J, Fritze MP, Jaakkola E, Gelbrich K and Hartley N
Year
2021
Coping with workplace ostracism: the roles of emotional exhaustion and resilience in deviant behavior
journal articles
Jiang H, Jiang X, Sun P and Li X
Year
2021
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?
journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020
The Role of Marketing in Digital Business Platforms
journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2020