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FIX Dessert Chocolatier: When Viral Trends Shape Confectionery Markets. W47079

case studies
El Hajjar S
Ivey Publishing
Year
2026

FooSpace: Balancing Growth and Unit Economics

case studies
Huang DT-W and Ascarza E
Harvard Business Impact
Year
2026

Brands for Less: Navigating Expansion into Southeast Asia. W41826

case studies
El Hajjar S and Itani O
Ivey Publishing
Year
2025

Katara Cultural Village: Managing Visitor Dynamics Through Data. W44707

case studies
El Hajjar S and et A
Ivey Publishing
Year
2025

Bumpp: Redefining Business Networking in Singapore. W43097

case studies
El Hajjar S and et A
Ivey Publishing
Year
2025

Estha: Designing the Sales Strategy for a Zero-Code AI Revolution. W46268

case studies
El Hajjar S
Ivey Publishing
Year
2025

PriyoShop: A Consumer Goods Platform Start-Up at a Strategic Crossroads. W44822

case studies
El Hajjar S and Razy S
Ivey Publishing
Year
2025

Katara’s Symphony: Harmonizing Cultural Enrichment with Financial Self-Sufficiency

case studies
Elhajjar S and Al-Sulaiti K
Sage Publications: Sage Business Cases Originals
Year
2025

Navigating Disruption in the EdTech Industry: The Case of Cialfo in the Singaporean Market

case studies
Elhajjar S, Yiyang L, Natalyn T and Wei L
Sage Publications: Sage Business Cases Originals
Year
2024

EV Electra: A New Player in the Electric Vehicle Market with a Social Purpose

case studies
Elhajjar S and Yacoub L
Sage Publications: Sage Business Cases Originals
Year
2024