Publications
Publication Type:
Department:
Year:
Foreword
journal articles
Wirtz J
Year
2026
Cash-back rewards: Effects on spending and debt accumulation
journal articles
Agarwal S, Ang SH, Wang Y and Zhang J
Year
2026
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
journal articles
Overton G, Evangelidis I and Vosgerau J
Year
2025
Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society
journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2025
Service recovery by AI or human agents: Do failure and strategy context matter?
journal articles
Wirtz J, Fürst A, Trißler L and Friedrich R
Year
2025
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies
journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025
Claiming single or multiple product benefits: Moderating role of intergoal association
journal articles
Song Y, Li X, Wang H and Shen M
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025
Humanoid robotics and agentic AI: reframing management theories and future research directions
journal articles
Wirtz J, Korzynski P, Edwards A, Gupta MC and Mazurek G
Year
2025