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Corporate Digital Responsibility (CDR) in AI-Driven Marketing

books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026

CORPORATE DIGITAL RESPONSIBILITY IN TOURISM AND HOSPITALITY: Ethical Challenges and Strategies for AI Implementation

books/monographs
Wirtz J and Kunz WH
Year
2026

The Human-Agent Orchestrator Leading and Scaling AI-Driven Organizations

books/monographs
Wirtz J, Yu H, Bornet P, Stephens T, Wood R, Corbett FC, Yamaguchi S, Gohel R and Schei N
Irreplaceable Publishing
Year
2026

Corporate Digital Responsibility in Tourism and Hospitality

books/monographs
Wirtz J and Kunz WH
Routledge
Year
2026

Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips

books/monographs
Tambyah SK, Mukhopadhyay K and Jun FK
Sage Publications Ltd
Year
2025

Marketing: An Introduction

books/monographs
Ang SH, Tuzovic S, Volkov M, Armstrong G, Fernandez KV and Kotler P
Pearson/australia
Year
2025

The Modern Marketing Playbook: Win Digital-first Consumers With Real-world Strategies

books/monographs
Kum D and Lau H
World Scientific
Year
2025

AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life

books/monographs
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S
Year
2025

エージェント型AI ビジネス、働き方を一変させる協働知革命

books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025

Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi

books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025