Publications
Publication Type:
Department:
Year:
Corporate Digital Responsibility (CDR) in AI-Driven Marketing
books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026
AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life
books/monographs
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S
Year
2025
Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips
books/monographs
Tambyah SK, Mukhopadhyay K and Jun FK
Sage Publications Ltd
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi
books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025
エージェント型AI ビジネス、働き方を一変させる協働知革命
books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025
Ethical Considerations of Service Organizations in the Information Age
books/monographs
Wirtz J, Camilleri M, Zhong L and Rosenbaum MS
Elsevier Bv
Year
2024
The importance of corporate digital responsibility in a Digital Service World
books/monographs
Wirtz J, Kunz W, Hartley N and Tarbit J
Year
2024
Service robots and their implications for service delivery
books/monographs
Wirtz J, Kunz WH, Paluch S and Pitardi V
Year
2024
AI in Customer Service – A Service Revolution in the Making
books/monographs
Wirtz J and Werner HK
Springer Nature
Year
2023