Publications
Publication Type:
Department:
Year:
Foreword
journal articles
Wirtz J
Year
2026
The healthy aging and service firms: the promise of smart technologies
journal articles
Wirtz J, Bateson JEG, Čaić M, Frank DA and Veflen N
Year
2025
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
journal articles
Wang J and Wei C
Year
2025
How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models
journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025
Optimizing Scalable Targeted Marketing Policies with Constraints
journal articles
Zhu Y, Lu H and Simester D
Year
2025
Conscious artificial intelligence in service
journal articles
Wirtz J, Breidbach C, Casper Ferm LE, Maglio PP, Beverungen D and Twigg A
Year
2025
Generative AI Meets Service Robots
journal articles
Wirtz J and Stock-Homburg R
Year
2025
Luxury service experiences and culture
journal articles
Wirtz J and Holmqvist J
Year
2025
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society
journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2025