At the societal level, innovation and creativity are essential for economic growth and social progress. They are also arguably key enablers of and contribute to performance, entrepreneurship, growth, and competitiveness. Given the importance of employee creativity and innovation, this study would like to address two unique predictors of employee creativity, as well as the potential dark side of the employee creativity. Research traditionally focus on predictors at the individual level (personality, motivation) and organisational level (organisational structure and policy). Yet, very few have explored one of the most salient predictors – the physical environment and an individual’s daily activities. This study examines how the digitalised nature (nature present using digital format) can affect employees’ routine and creative performance. The other predictor that I look at is the contagious (or threatening) effect of leader creativity on employee creativity. Finally, this study will examine whether a leader’s creative performance could potential entitle employees’ norm-breaking behaviours (deviant and unethical behaviours).