While social media has expanded the size and reach of social networks, people paradoxically feel less connected with the friends and acquaintances they communicate with online. This occurs because, compared to face-to-face communication, digital communication is relatively impoverished and lacks the same level of richness, immediacy, and feeling of presence. To investigate the differences between the virtual world and the physical world, this research protocol will examine the unique properties of digital media that affects how people think, feel, and behave.