Research Projects

Research Projects Results (1)


2016 Quality of Life Survey ( 2016 )

Associate Professor Tan Soo Jiuan and Co-PI Associate Professor Tambyah Siok Kuan
: Marketing
Research studies on happiness and wellbeing are of interest to academics, policy makers and practitioners as they seek to enhance the lives of individuals and communities. In our project on the quality of life of Singaporeans, we use theories and measurement tools from three main streams of research: (1) the subjective wellbeing perspective (2) values, and (3) socio-political indicators. The 2016 Quality of Life Survey comprises a fairly comprehensive set of social indicators that have been validated for use in the Singapore context through past surveys (in 2011, 2006 and 2001). The sample of 1500 respondents is a stratified and random one that is representative of the demographics of Singaporeans according to the latest Population Census. Through the data analyses of this project, we aim to answer research questions pertaining to the quality of life and wellbeing of Singaporeans from a holistic perspective. Who are the happy Singaporeans, and what contributes to their life satisfaction? Issues like the impact of demographic variables on Singaporeans’ cognitive aspects of subjective wellbeing in terms of life satisfaction, and affective aspects of subjective wellbeing in terms of happiness, enjoyment, achievement, emotional, and psychological wellbeing will be examined. Correlation and cohort analyses will be conducted to track changes in Singaporeans’ personal values over time. The value orientations of Singaporeans together with demographic variables will be used to perform cluster analyses to define psychographic profiles of Singaporeans and examine whether and how these profiles evolve over time. Additional analyses will also be conducted to help uncover the underlying determinants of wellbeing for Singaporeans.
  • Home
  • 2016 Quality of Life Survey