Publications
Publication Type:
Department:
Year:
Service Pricing and Revenue Management
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Balancing Demand and Capacity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Distributing Services Through Physical and Electronic Channels
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Crafting the Service Environment
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
LUX*: Staging a Service Revolution in a Resort Chain
books/monographs
Wirtz J and Kaufman R
World Scientific
Year
2021
Creating Value in the Service Economy
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Managing People for Service Advantage
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?
books/monographs
Wirtz J
World Scientific
Year
2021
Services Marketing People, Technology, Strategy, Ninth Edition
books/monographs
Wirtz J and Lovelock C
Year
2021