Publications
Publication Type:
Department:
Year:
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2014
Wahrgenommene Preisfairness und Ansätze zur Konfliktlösung im Revenue Management
books/monographs
Wirtz J and Heidig W
Springer Fachmedien Wiesbaden
Year
2014
Singapore, Quality of Life
books/monographs
Tan SJ and Tambyah SK
Springer Netherlands
Year
2014
Subjective Well-Being in ASEAN
books/monographs
Tambyah SK and Tan SJ
Springer Netherlands
Year
2014
Legends in Marketing: Christian Gronroos
books/monographs
Sheth JN
Sage Publications Pvt. Limited
Year
2014
Focus Groups Theory and Practice
books/monographs
Shamdasani PN and Stewart DW
Sage Publications
Year
2014
Focus Groups
books/monographs
Shamdasani PN and Stewart DW
Sage
Year
2014
Marketing des services
books/monographs
Wirtz J, Lovelock C, Lapert D and Munos A
Pearson
Year
2014
Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth
books/monographs
Wirtz J and Ehret M
Year
2014
Marketing Management An Asian Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Pearson Prentice Hall
Year
2013