Publications
Publication Type:
Department:
Year:
The Seven Faces of Singapore – Initial Findings from a Large-scale Representative Life Style Study
books/monographs
Wirtz J, Kwon J, Keng KA and Jiuan TS
Year
2015
Crisis Marketing
books/monographs
Ang SH
Wiley
Year
2015
Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions
books/monographs
Wirtz J
Year
2015
Services Marketing
books/monographs
Wirtz J, Lovelock CH and Patterson P
Year
2015
Singapore: Macro Trends and their Implications for Consumer Marketing
books/monographs
Wirtz J and Chung LM
Year
2015
An Empirical Study on the Taxonomy of Guanxi a Research in Progress Report
books/monographs
Shamdasani P, Khoo HM and Lau GT
Year
2015
Perceived Performance – A Direct Causal Antecedent of Customer Satisfaction?
books/monographs
Wirtz J and Mattila A
Year
2015
Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth
books/monographs
Wirtz J and Ehret M
Year
2015
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2015
Cost-Effective Service Excellence: Developing a Conceptual Framework
books/monographs
Wirtz J
Springer-verlag
Year
2015