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Year:

Preface

books/monographs
Lee L and Schmitt B
Year
2015

Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee? An Experimental Study

books/monographs
Wirtz J, Ng ICL and Sheang LK
Year
2015

Crisis Marketing

books/monographs
Ang SH
Wiley
Year
2015

How to Reduce Halo in Attribute-Specific Customer Satisfaction Measures: An Empirical Investigation

books/monographs
Wirtz J
Year
2015

Halo in Consumer Satisfaction: Replication and Extension of an Experimental Study

books/monographs
Kwok D and Wirtz J
Year
2015

Cost-Effective Service Excellence: Developing a Conceptual Framework

books/monographs
Wirtz J
Springer-verlag
Year
2015

Choosing Appropriate Customer Satisfaction Measures – First Steps towards a Normative Framework

books/monographs
Wirtz J and Chung LM
Year
2015

The Seven Faces of Singapore – Initial Findings from a Large-scale Representative Life Style Study

books/monographs
Wirtz J, Kwon J, Keng KA and Jiuan TS
Year
2015

An Empirical Study on the Taxonomy of Guanxi a Research in Progress Report

books/monographs
Shamdasani P, Khoo HM and Lau GT
Year
2015

Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions

books/monographs
Wirtz J
Year
2015