Soo Jiuan

TAN, Soo Jiuan

Honorary Fellowship

MARKETING

Recognition & Awards

  • Fellow, Marketing Institute of Singapore - 2008
  • Doctoral Consortium Fellow, American Marketing Association, Michigan State University - 1992

Educational Qualifications

  • PhD, Washington University in St. Louis, 1993
  • MSc, Washington University in St. Louis, 1991
  • BBA (Hons), National University of Singapore, 1980

Academic Experience

  • Honorary Fellow, National University of Singapore, 2023 - current
  • Associate Professor, National University of Singapore, 1999 - 2023
  • Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, 2001
  • Assistant Professor , National University of Singapore, 1998 - 1999
  • Lecturer, National University of Singapore, 1993 - 1998
  • Senior Tutor, National University of Singapore, 1985 - 1993

Corporate Experience

  • Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985
  • Senior Officer, Monetary Authority of Singapore (MAS), 1980 - 1981
  • Singapore Pools, Singapore
  • Hanns Seidel Foundation
  • Xian-Janssen Pharmaceutical Ltd, China
  • Credinet (Singapore) Pte. Ltd
  • Singapore Telecommunications
  • Export Credit Insurance Corporation of Singapore
  • Danone Asia

Selected Publications

Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values

Journal Articles
Tan, Soo Jiuan with Minton Elizabeth A., Tambyah, Siok Kuan, and Liu Richie L.
Journal of Business Ethics

Year
2020

Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore

Journal Articles
Tan, Soo Jiuan, and Tambyah, Siok Kuan
Social Indicators Research, 127, (3), 1391-1416

Year
2016

Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior

Journal Articles
Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan, and Tambyah, Siok Kuan
Journal for the Scientific Study of Religion, 55, (2), 365-383

Year
2016

Happiness, Wellbeing and Society: What Matters for Singaporeans

Books/Monographs
Tan, Soo Jiuan, and Tambyah, Siok Kuan
164 pp, Routledge

Year
2018

Consumer Behaviour and Religion: An Investigation in Singapore

Conference/Seminars
Kahle Lynn, Minton E., Tan, Soo Jiuan, and Tambyah, Siok Kuan
Academy of Marketing Science Annual Conference

Year
2015

Selected Publications

17

Journals

7

Books

1

Conference

Journal Articles

Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values

Journal Articles
Tan, Soo Jiuan with Minton Elizabeth A., Tambyah, Siok Kuan, and Liu Richie L.
Journal of Business Ethics

Year
2020

Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore

Journal Articles
Tan, Soo Jiuan, and Tambyah, Siok Kuan
Social Indicators Research, 127, (3), 1391-1416

Year
2016

Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior

Journal Articles
Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan, and Tambyah, Siok Kuan
Journal for the Scientific Study of Religion, 55, (2), 365-383

Year
2016

Subjective Wellbeing in ASEAN: A Cross-country Study

Journal Articles
Tan, Soo Jiuan with and Tambyah Siok Kuan
Japanese Journal of Political Science, Vol 12, no. 3, 359-373

Year
2011

Generalized Trust and Trust in Institutions in Confucian Asia

Journal Articles
Tan, Soo Jiuan with and Tambyah Siok Kuan
Social Indicators Research, Vol 103, no.3, 357-377

Year
2011

Outsourcing suppliers as downstream competitors: Biting the hand that feeds

Journal Articles
Tan, Soo Jiuan with and LIM WEI SHI
European Journal of Operational Research, Vol 203, no. 2, 360-369

Year
2010

Using brand equity to counter outsourcing opportunism: A game-theoretic approach

Journal Articles
Tan, Soo Jiuan with and LIM W S
Marketing Letters, Vol. 20, no. 4, 369-383

Year
2009

The Quality of Life in Singapore

Journal Articles
Tan, Soo Jiuan with Tambyah Siok Kuan, and Kau Ah Keng
Social Indicators Research, Vol.92, no.2, 337-376

Year
2009

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Journal Articles
Tan, Soo Jiuan with Leong Siew Meng, Ang Swee Hoon, J A Cote, K Jung, Kau Ah Keng, and C Pornpitakpan
Journal of International Business Studies, Vol. 36, no. 6, 996-1009

Year
2008

Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study

Journal Articles
Tan, Soo Jiuan with J E Lee-Partridge, and Lim, Wei Shi (on leave)
Marketing Letters, Vol. 19, no.1, 25-38

Year
2008

The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans

Journal Articles
Tan, Soo Jiuan with A K Kau, and S K Tambyah
Social Indicators Research, Vol. 78(1), 33-59

Year
2006

E.Retailing versus physical retailing: A theoretical model & empirical test of consumer choice

Journal Articles
Tan, Soo Jiuan with and Lee, K S
Journal of Business Research, Vol 56(11), 877–885

Year
2003

A typology of animosity and its cross-national validation

Journal Articles
Tan, Soo Jiuan with Jung K, S H Ang, and S M Leong
Journal of Cross-Cultural Psychology, Vol 33 (6), 525-539

Year
2002

Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

Journal Articles
Tan, Soo Jiuan
Journal of Marketing Communications, Vol 8(1), 45-64

Year
2002

Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence

Journal Articles
Tan, Soo Jiuan with K S Lee, and Lim G H
Journal of Business Venturing, Volume 16, Issue 4, 405–427

Year
2001

Warranty and warrantor reputation as signals of hybrid product quality

Journal Articles
Tan, Soo Jiuan with LEE KHAI SHEANG, and LIM GUAN HUA
European Journal of Marketing, Vol. 35, no. 1 & 2, 110-132

Year
2001

The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis

Journal Articles
Tan, Soo Jiuan with Kau, A K, K Jung, and WIRTZ, JOCHEN
Social Indicators Research, 49, 317-333

Year
2000

Books/Monographs

Happiness, Wellbeing and Society: What Matters for Singaporeans

Books/Monographs
Tan, Soo Jiuan, and Tambyah, Siok Kuan
164 pp, Routledge

Year
2018

Sequential Cross-Sectional Studies of Values in Singapore and the United States

Books/Monographs
Tan, Soo Jiuan with Tambyah Siok Kuan, and Lynn R Kahle
in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).

Year
2015

Happiness and Wellbeing: The Singaporean Experience

Books/Monographs
Tan, Soo Jiuan with and Siok Kuan Tambyah
256 pp., Routledge

Year
2013

The Well Being of Singaporeans

Books/Monographs
Tan, Soo Jiuan with Tambyah S K, and Kau A K
World Scientific Press Publishers Co. Pte Ltd

Year
2009

Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors

Books/Monographs
Tan, Soo Jiuan with Kau A K, Jung K, and Tambyah S K
World Scientic Press

Year
2004

Competing for Markets: Growth Strategies for SMEs

Books/Monographs
Tan, Soo Jiuan with Lee K S, and Lim G H
McGraw Hill

Year
2002

Seven faces of Singaporeans - Their values, aspirations and lifestyles

Books/Monographs
Tan, Soo Jiuan with Kau A K, and Wirtz J
Prentice Hall

Year
1998

Conference/Seminars

Consumer Behaviour and Religion: An Investigation in Singapore

Conference/Seminars
Kahle Lynn, Minton E., Tan, Soo Jiuan, and Tambyah, Siok Kuan
Academy of Marketing Science Annual Conference

Year
2015

Research / Teaching Areas

Consumer Values And Lifestyles

Game Theoretic Applications In Marketing

Global Product Management

International Market Entry Strategies

Marketing Strategies For Smes And Entrepreneurial Firms

Outsourcing

Parallel Importing

Membership & Professional Activities

  • Chairperson, Academic Board, Marketing Institute of Singapore, May 2010 - June 2014
  • Ad hoc reviewer, Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal
  • Member, Literati Club
  • Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2003
  • Honorary General Secretary, Marketing Institute of Singapore, 2004 - Mar 2008
  • Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - Mar 2010
  • Second Vice President, Marketing Institute of Singapore, 2008 - Mar 2010
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