Soo Jiuan

TAN, Soo Jiuan

Associate Professor

MARKETING

(65) 6516 6206
biztansj@nus.edu.sg
BIZ 1, 8-8
Curriculum Vitae

Recognition & Awards

  • Fellow, Marketing Institute of Singapore - 2008
  • Doctoral Consortium Fellow, American Marketing Association, Michigan State University - 1992

Educational Qualifications

  • PhD, Washington University in St. Louis, 1993
  • MSc, Washington University in St. Louis, 1991
  • BBA (Hons), National University of Singapore, 1980

Academic Experience

  • Associate Professor, National University of Singapore, 1999 - current
  • Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, 2001
  • Assistant Professor , National University of Singapore, 1998 - 1999
  • Lecturer, National University of Singapore, 1993 - 1998
  • Senior Tutor, National University of Singapore, 1985 - 1993

Corporate Experience

  • Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985
  • Senior Officer, Monetary Authority of Singapore (MAS), 1980 - 1981
  • Singapore Pools, Singapore
  • Hanns Seidel Foundation
  • Xian-Janssen Pharmaceutical Ltd, China
  • Credinet (Singapore) Pte. Ltd
  • Singapore Telecommunications
  • Export Credit Insurance Corporation of Singapore
  • Danone Asia

Selected Publications

Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore", Social Indicators Research, 127, 3, 1391-1416
Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior", Journal for the Scientific Study of Religion, 55, 2, 365-383
Tan, Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
Tan, Soo Jiuan, Tambyah Siok Kuan and Lynn R Kahle (2015), "Sequential Cross-Sectional Studies of Values in Singapore and the United States", in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
Kahle Lynn, Minton E., Tan, Soo Jiuan and Tambyah, Siok Kuan (2015), "Consumer Behaviour and Religion: An Investigation in Singapore ", Academy of Marketing Science Annual Conference

Selected Publications

16

Journals

7

Books

1

Conference

Journal Articles

Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore", Social Indicators Research, 127, 3, 1391-1416
Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior", Journal for the Scientific Study of Religion, 55, 2, 365-383
Tan, Soo Jiuan and Tambyah Siok Kuan (2011), "Subjective Wellbeing in ASEAN: A Cross-country Study", Japanese Journal of Political Science, Vol 12, no. 3, 359-373
Tan, Soo Jiuan and Tambyah Siok Kuan (2011), "Generalized Trust and Trust in Institutions in Confucian Asia", Social Indicators Research, Vol 103, no.3, 357-377
Tan, Soo Jiuan and LIM WEI SHI (2010), "Outsourcing suppliers as downstream competitors: Biting the hand that feeds", European Journal of Operational Research, Vol 203, no. 2, 360-369
Tan, Soo Jiuan and LIM W S (2009), "Using brand equity to counter outsourcing opportunism: A game-theoretic approach", Marketing Letters, Vol. 20, no. 4, 369-383
Tan, Soo Jiuan, Tambyah Siok Kuan and Kau Ah Keng (2009), "The Quality of Life in Singapore", Social Indicators Research, Vol.92, no.2, 337-376
Tan, Soo Jiuan, Leong Siew Meng, Ang Swee Hoon, J A Cote, K Jung, Kau Ah Keng and C Pornpitakpan (2008), "Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences", Journal of International Business Studies, Vol. 36, no. 6, 996-1009
J E Lee-Partridge, Tan, Soo Jiuan and Lim, Wei Shi (2008), "Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study", Marketing Letters, Vol. 19, no.1, 25-38
Tan, Soo Jiuan, A K Kau and S K Tambyah (2006), "The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans", Social Indicators Research, Vol. 78(1), 33-59
Tan, Soo Jiuan and Lee, K S (2003), "E.Retailing versus physical retailing: A theoretical model & empirical test of consumer choice", Journal of Business Research, Vol 56(11), 877–885
Jung K, S H Ang, S M Leong and Tan, Soo Jiuan (2002), "A typology of animosity and its cross-national validation", Journal of Cross-Cultural Psychology, Vol 33 (6), 525-539
Tan, Soo Jiuan (2002), "Can consumers' scepticism be mitigated by claim objectivity and claim extremity?", Journal of Marketing Communications, Vol 8(1), 45-64
Tan, Soo Jiuan, K S Lee and Lim G H (2001), "Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence", Journal of Business Venturing, Volume 16, Issue 4, 405–427
LEE KHAI SHEANG, LIM GUAN HUA and Tan, Soo Jiuan (2001), "Warranty and warrantor reputation as signals of hybrid product quality", European Journal of Marketing, Vol. 35, no. 1 & 2, 110-132
Kau, A K, K Jung, WIRTZ, JOCHEN and Tan, Soo Jiuan (2000), "The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis", Social Indicators Research, 49, 317-333

Books/Monographs

Tan, Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
Tan, Soo Jiuan, Tambyah Siok Kuan and Lynn R Kahle (2015), "Sequential Cross-Sectional Studies of Values in Singapore and the United States", in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
Tan, Soo Jiuan and Siok Kuan Tambyah (2013), "Happiness and Wellbeing: The Singaporean Experience", 256 pp., Routledge
Tan, Soo Jiuan, Tambyah S K and Kau A K (2009), "The Well Being of Singaporeans", World Scientific Press Publishers Co. Pte Ltd
Tan, Soo Jiuan, Kau A K, Jung K and Tambyah S K (2004), "Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors", World Scientic Press
Tan, Soo Jiuan, Lee K S and Lim G H (2002), "Competing for Markets: Growth Strategies for SMEs", McGraw Hill
Tan, Soo Jiuan, Kau A K and Wirtz J (1998), "Seven faces of Singaporeans - Their values, aspirations and lifestyles", Prentice Hall

Conference/Seminars

Kahle Lynn, Minton E., Tan, Soo Jiuan and Tambyah, Siok Kuan (2015), "Consumer Behaviour and Religion: An Investigation in Singapore ", Academy of Marketing Science Annual Conference

Research / Teaching Areas

Consumer Values And Lifestyles

Game Theoretic Applications In Marketing

Global Product Management

International Market Entry Strategies

Marketing Strategies For Smes And Entrepreneurial Firms

Outsourcing

Parallel Importing

Societal Impact

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Courses

  • Product and Brand Management (undergraduate)
  • Global Marketing (undergraduate)

Membership & Professional Activities

  • Chairperson, Academic Board, Marketing Institute of Singapore, May 2010 - June 2014
  • Ad hoc reviewer, Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal
  • Member, Literati Club
  • Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2003
  • Honorary General Secretary, Marketing Institute of Singapore, 2004 - Mar 2008
  • Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - Mar 2010
  • Second Vice President, Marketing Institute of Singapore, 2008 - Mar 2010
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