Cexun Jeffrey

CAI, Cexun Jeffrey

Assistant Professor

MARKETING

(65) 65163059
jeffcai@nus.edu.sg
BIZ 1, 8-28
Curriculum Vitae

Educational Qualifications

  • PhD (Marketing), University of Pennsylvania, 2015
  • Masters of Science (Marketing), University of Pennsylvania, 2012
  • Master of Arts (Quantitative Methods in Economics), Columbia University, 2006
  • Bachelor of Arts in Quantitative Economics, University of Minnesota at Twin Cities, 2005
  • Bachelor of Chemical Engineering, University of Minnesota at Twin Cities, 2005

Academic Experience

  • Assistant Professor of Marketing, National University of Singapore, 2015 - current
  • Assistant Professor of Marketing, Texas A&M University, 2015 - 2018

Corporate Experience

  • Assistant Head, Aerospace, Economic Development Board, Singapore, 2008 - 2009
  • Senior Officer, Strategic Planning and Forecasting, Economic Development Board, Singapore, 2006 - 2008

Selected Publications

Cai, Cexun Jeffrey and Raju Jagmohan S. (2016), "Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense ", Marketing Science, 35, 5, 743-755

Research Impact

Selected Publications

1

Journals

Journal Articles

Cai, Cexun Jeffrey and Raju Jagmohan S. (2016), "Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense ", Marketing Science, 35, 5, 743-755

Research / Teaching Areas

Competitive Strategy

Behavioral Economics

Information Economics

Courses

  • MKT3401/MKT3701, Marketing Strategy: Analysis & Practice

Membership & Professional Activities

  • INFORMS
  • American Marketing Association (AMA)
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