Mortgage Brokers and the Effectiveness of Regulatory Oversights

Journal Articles
Agarwal, Sumit, Ang, Swee Hoon, Yongheng Deng, and Yonglin Wang
Management Science, 67(8), 5278–5300

Year
2021

What is Consumer Well-Being to Asians?

Journal Articles
Leong Siew Meng, Ang, Swee Hoon, Cote Joseph A., Lee, Yih Hwai, and Houston Michael J.
Social Indicators Research, 126, (2), 777-793

Year
2016

In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

Journal Articles
Ang, Swee Hoon, Lim Elison Ai Ching, Leong Siew Meng, and Chen Zhaonan
Social Indicators Research, 122, (1), 87-103

Year
2015

Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response

Journal Articles
Ang, Swee Hoon with Lim Ai Cheng, Elison, Yih Hwai Lee, and Siew Meng Leong
Journal of Pragmatics, Vol. 41, no. 9, 1778-1793

Year
2009

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Journal Articles
Ang, Swee Hoon with Leong Siew Meng, J A Cote, Tan Soo Jiuan, K Jung, Kau Ah Keng, and C Pornpitakpan
Journal of International Business Studies, 39 (6), 996-1009

Year
2008

Hedonic and Utilitarian Consumption: A Cross-Cultural Perspective based on Cultural Conditioning

Journal Articles
Ang, Swee Hoon with and Lim Ai Ching, Elison
Journal of Business Research, Vol. 61 (3), 225-232

Year
2008

The Ad Creativity Cube: A Conceptual and Initial Validation

Journal Articles
Ang, Swee Hoon with Siew Meng Leong, and Yih Hwai Lee
Journal of the Academy of Marketing Science, Vol.35, no.2, 220-232

Year
2007

Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Journal Articles
Ang, Swee Hoon with and Ai Ching Elison Lim
Journal of Advertising, 35(2), 39-54

Year
2006

Interference of Picture and Brand Name in a Multiple Linkage Ad Context

Journal Articles
Ang, Swee Hoon with and Yih Hwai Lee
Marketing Letters, 14(4), 273-288

Year
2003

Cross-National Personality Differences: A Typology of Animosity

Journal Articles
Ang, Swee Hoon with Kwon Jung, Siew Meng Leong, Soo Jiuan Tan, Chanthika Pornpitakpan, and Ah Keng Kau
Journal of Cross-Cultural Psychology, 33(6), 525-539

Year
2002

Principles of Marketing

Books/Monographs
Ang, Swee Hoon with Gary Armstrong, Sarah Denize, Michael Volkov, Anita Love, Sean Doherty, and Patrick van Esch
559, Pearson Education

Year
2020

Kiasunomics 2: Economic Insights for Everyday Life

Books/Monographs
Ang, Swee Hoon with Agarwal, Sumit, and Tien Foo Sing
304 pages, World Scientific

Year
2020

Kiasunomics: Stories of Singapore Economic Behaviors

Books/Monographs
Agarwal, Sumit, Ang, Swee Hoon
288 pages, World Scientific

Year
2018

Marketing Management: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, Keller KL, CT Tan, and SM Leong
960 pages, Pearson Education

Year
2017

Principles of Marketing: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, Armstrong G, CT Tan, and SM Leong
720 pages, Pearson Education

Year
2017

International Marketing

Books/Monographs
Ang, Swee Hoon with Kotabe M, A Marshall, K Griffiths, R Voola, R E Roberts, and K Helsen
4th edition, John Wiley

Year
2014

Marketing Management: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler, P, K L Keller, Siew Meng Leong, and C T Tan
6th edition, Pearson

Year
2013

Principles of Marketing: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, G Armstrong, Siew Meng Leong, C T Tan, and O Yau
3rd edition, Pearson

Year
2012

OWNDAYS: Changing Eyewear Necessity to Fashion Accessory

Others
Ang, Swee Hoon, Shannon Sheen Yee Wu, Eik Chieh Chia, Danny Chien Yi Khoo, and Wee Boon Khoo
6(1), pp121-146 , Academy of Asian Business Review

Year
2020

Leadership lessons from primates

Others
CHEAH, Lai Yin Sarah with and Ang, Swee Hoon
Leadership lessons from primates

Year
2016