Vishal

NARAYAN, Vishal

Associate Professor

MARKETING

(65) 6516 7445
bizvn@nus.edu.sg
BIZ 1, 8-32
Curriculum Vitae

Recognition & Awards

  • Half Century Faculty Research Fellowship, Cornell University - 2011
  • Clifford H. Whitcomb Faculty Fellowship, Cornell University - 2010
  • Stern Award for PhD Teaching Excellence, New York University - 2006
  • INFORMS Marketing Science Doctoral Consortium Fellow - 2005
  • Doctoral Fellowship in Marketing, New York University - 2002

Educational Qualifications

  • Ph.D., Marketing, Stern School of Business, New York University, 2007
  • M. Phil., Marketing, Stern School of Business, New York University, 2004
  • Master of Business Administration, Indian Institute of Management, Lucknow, India, 1996
  • Bachelor of Engineering, Mechanical, Delhi College of Engineering, University of Delhi, India, 1994

Academic Experience

  • Associate Professor of Marketing (Tenure), NUS Business School, 2017 - current
  • Assistant Professor of Marketing, NUS Business School, 2013 - 2016
  • Assistant Professor of Marketing, Johnson School, Cornell University, 2007 - 2013

Corporate Experience

  • Consultant, Accenture, India, 2001 - 2002
  • Business Development Manager, eGurucool.com, India, 2000 - 2001
  • Consultant, KSA Technopak (the Indian arm of Kurt Salmon Associates), 1998 - 2000
  • Area Sales Manager, Asian Paints, India, 1996 - 1998

Selected Publications

Puranam Dinesh, Narayan, Vishal and Vrinda Kadiyali (2017), "The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors", Marketing Science, 36(5), 726-746
Narayan, Vishal and Kadiyali Vrinda (2016), "Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States", Management Science, 62, 2, 591-607
Narayan, Vishal, Rao Vithala and Sudhir K (2015), "Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India", Marketing Science, 34, 6, 825-842
Narayan, Vishal, Zhao Yi, Sha Yang and Ying Zhao (2013), "Modeling Consumer Learning from Online Product Reviews", Marketing Science, Vol. 32, no. 1, 153-169
Narayan, Vishal, Vithala Rao and Carolyne Saunders (2011), "How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism", Marketing Science, Vol. 30, no. 2, 368-384

Selected Publications

6

Journals

Journal Articles

Puranam Dinesh, Narayan, Vishal and Vrinda Kadiyali (2017), "The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors", Marketing Science, 36(5), 726-746
Narayan, Vishal and Kadiyali Vrinda (2016), "Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States", Management Science, 62, 2, 591-607
Narayan, Vishal, Rao Vithala and Sudhir K (2015), "Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India", Marketing Science, 34, 6, 825-842
Narayan, Vishal, Zhao Yi, Sha Yang and Ying Zhao (2013), "Modeling Consumer Learning from Online Product Reviews", Marketing Science, Vol. 32, no. 1, 153-169
Narayan, Vishal, Vithala Rao and Carolyne Saunders (2011), "How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism", Marketing Science, Vol. 30, no. 2, 368-384
Narayan, Vishal, Yang Sha and Henry Assael (2006), "Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model", Marketing Science, Vol. 25, no. 4, 336-349

Research / Teaching Areas

Development

Social Networks

Emerging Markets

Bayesian Methods

Textual Analysis Of Social Media

Courses

  • Management Practicum (UCLA-NUS EMBA)
  • Marketing Management (MBA)

Membership & Professional Activities

  • Editorial Board Member, Journal of Marketing Research (JMR), 2019 - present
  • Editorial Board Member, Marketing Science, 2016 - present
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