Ashok

CHARAN, Ashok

Associate Professor (Practice Track)

MARKETING

Recognition & Awards

  • AY16/17 Annual Teaching Excellence Awards (ATEA) - 2017
  • Executive of the year; a regional Nielsen award
  • President's Award for Excellence; a global Nielsen award

Educational Qualifications

  • MBA, Marketing and Computer Science, Indian Institute of Management, Calcutta, India, 1986
  • BTech, Mechanical Engineering, Indian Institute of Technology, Delhi, India, 1981

Academic Experience

  • Practice Associate Professor, National University of Singapore, 2009 - current
  • Adjunct Associate Professor, National University of Singapore, 2007 - 2009

Corporate Experience

  • Regional Area Client Director, Nielsen, Asia Pacific, 2007 - 2009
  • Managing Director, Nielsen, Singapore, 2004 - 2007
  • Executive Director, Nielsen, Singapore, 1999 - 2004
  • Associate Director, Nielsen, Singapore, 1995 - 1999
  • Manager, Nielsen, Singapore, 1994 - 1995
  • Business Research Manager, Hindustan Lever, India, 1990 - 1994
  • Manager, Business Development & Corporate Planning, Wipro, India, 1986 - 1990

Selected Publications

Marketing Analytics, A Practitioner's Guide to Marketing Analytics and Research Methods

Books/Monographs
Charan, Ashok
World Scientific Publishing Company

Year
2015

View

Selected Publications

1

Books

Books/Monographs

Marketing Analytics, A Practitioner's Guide to Marketing Analytics and Research Methods

Books/Monographs
Charan, Ashok
World Scientific Publishing Company

Year
2015

View

Research / Teaching Areas

Marketing Analytics

Business Simulation

Market Research

Data Integration

Loyalty Panels/consumer Panels/crm

Customer Satisfaction Research

Category Management And Retail Analytics

Societal Impact

* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

Disrupting marketing: Tech and the business of selling

On LinkedIn earlier this year, one of the hot topics dominating the marketing groups was Coca Cola’s decision to scrap the role of CMO, or Chief ...

September 25th, 2017

Social cloisters and fake news: The challenge to politicians and marketers

With global internet penetration crossing 50 per cent in 2016, more than half the world is connected through cyberspace. From one perspective this ...

January 10th, 2017

Courses

  • Marketing Analytics (MBA, MSc - Business Analytics, BBA Honours)
  • Business Strategy Simulation (Executive MBA)
  • Home
  • Faculty Details