Junhong

CHU, Junhong

Academic Director, MSc (Marketing Analytics and Insights)
Associate Professor


MARKETING

(65) 6516 6938
bizcj@nus.edu.sg
BIZ 1, 8-34
Curriculum Vitae

Recognition & Awards

  • Runner-up, the Marketing Science Institute and IJRM Best Paper (Quantifying Nation Equity with Sales Data: A Structural Approach) - 2013
  • The Runner-up for Best Paper Award, Journal of Interactive Marketing - 2011
  • Recognition for Excellence as Outstanding Research, NUS Business School - 2011
  • MSI (Marketing Science Institute) Young Scholar - 2011
  • Best Paper Award, Spanish Marketing Association - 2009
  • Department Outstanding Research - 2008

Educational Qualifications

  • PhD, Marketing, University of Chicago, 2006
  • MBA, University of Chicago, 2006
  • BA, Economics, Beijing University, 1991

Academic Experience

  • Academic Director, MSc (Marketing Analytics and Insights), National University of Singapore, 2019 - current
  • Associate Professor (with tenure), National University of Singapore, 2012 - current
  • Assistant Professor, National University of Singapore, 2006 - 2012
  • Teaching, Beijing University, 2000 - 2001
  • Research Fellow, Harvard University, 1998 - 1999
  • Teaching, Beijing University, 1996 - 1998

Selected Publications

Chu, Junhong, Yige Duan, Xianling Yang and Li Wang (2019), "The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium", Management Science, accepted
Chu, Junhong, Haoming Liu and Png, Ivan Paak Liang (2018), "Marriage and non-labor income: Evidence from China’s heating policy", Demography, 55(6), 2345-2370
Chu, Junhong, Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong (2018), "Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers", European Journal of Operations Research, 265(3), 909-918
Chu, Junhong and Manchanda Puneet (2016), "Quantifying Cross and Direct Network Effects in Online C2C Platforms", Marketing Science, 35, 6, 870-893
Li Sun, Rajiv Surendra and Chu, Junhong (2016), "Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets", International Journal of Research in Marketing , 33, 2, 261-275

Selected Publications

14

Journals

1

Conference

Journal Articles

Chu, Junhong, Yige Duan, Xianling Yang and Li Wang (2019), "The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium", Management Science, accepted
Chu, Junhong, Haoming Liu and Png, Ivan Paak Liang (2018), "Marriage and non-labor income: Evidence from China’s heating policy", Demography, 55(6), 2345-2370
Chu, Junhong, Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong (2018), "Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers", European Journal of Operations Research, 265(3), 909-918
Chu, Junhong and Manchanda Puneet (2016), "Quantifying Cross and Direct Network Effects in Online C2C Platforms", Marketing Science, 35, 6, 870-893
Li Sun, Rajiv Surendra and Chu, Junhong (2016), "Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets", International Journal of Research in Marketing , 33, 2, 261-275
S Sriram, Manchanda Puneet, Chu, Junhong and al et (2015), "Platforms: A Multiplicity of Research Opportunities", Marketing Letters, 26, 2, 141-152
GOH KHIM YONG, Chu, Junhong and Wu J (2015), "Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response", Journal of Interactive Marketing, 30, 34-45
Chu, Junhong (2013), "Quantifying Nation Equity with Sales Data: A Structural Approach", International Journal of Research in Marketing , 30, no. 1, 19-35, (Runner-up, the Marketing Science Institute and IJRM Best Paper)
Pradeep Chintagunta, Javier Cebollada and Chu, Junhong (2012), "Quantifying Transaction Costs in Online and Offline Grocery Channel Choice", Marketing Science, Vol. 31, no. 1, 96-114
Chu, Junhong and Pradeep K. Chintagunta (2011), "An Empirical Test of Warranty Theories in the U.S. Server and Automobile Markets", Journal of Marketing , 75, 75-92
Chu, Junhong, Marta Arce-Urriza, Jose-Javier Cebollada-Calvo and Pradeep K. Chintagunta (2010), "An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics", Journal of Interactive Marketing, 24, no. 4, 251-268
Chu, Junhong and Pradeep Chintagunta (2009), "Quantifying the Economic Value of Warranties in the U.S. Server Market", Marketing Science, Vol. 28, no. 1, 99-121
Chu, Junhong, Pradeep Chintagunta and Javier Cebollada (2008), "A Comparison of Within-household Price Sensitivity across Online and Offline Channels", Marketing Science, Vol 27, no. 2, 283-299
Chu, Junhong, Naufel Vilcassim and Pradeep Chintagunta (2007), "Assessing the Economic Value of Distribution Channels - An Application to the PC Industry", Journal of Marketing Research, Vol. 44, no.1, 29-41

Conference/Seminars

Chu, Junhong, Khim Yong Goh and Winne Soh (2009), "An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response in the Mobile Media", ICIS (International Conferences on Information System) 2009 Proceedings

Research / Teaching Areas

Channel Management

Classical And Bayesian Modeling

Consumer And Firm Behavior

E-business

High Tech Markets

Network Effects

Retail Competition

Social Interactions And Networking

Structural Modeling

Societal Impact

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Courses

  • (MBA), Marketing Research
  • (Undergraduate), Marketing Research

Membership & Professional Activities

  • INFORMS Member
  • AMA member
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