Junhong

CHU, Junhong

Academic Director, MSc (Marketing Analytics and Insights)
Associate Professor


MARKETING

(65) 6516 6938
bizcj@nus.edu.sg
BIZ 1, 8-34
Curriculum Vitae

Recognition & Awards

  • Runner-up, the Marketing Science Institute and IJRM Best Paper (Quantifying Nation Equity with Sales Data: A Structural Approach) - 2013
  • The Runner-up for Best Paper Award, Journal of Interactive Marketing - 2011
  • Recognition for Excellence as Outstanding Research, NUS Business School - 2011
  • MSI (Marketing Science Institute) Young Scholar - 2011
  • Best Paper Award, Spanish Marketing Association - 2009
  • Department Outstanding Research - 2008

Educational Qualifications

  • PhD, Marketing, University of Chicago, 2006
  • MBA, University of Chicago, 2006
  • BA, Economics, Beijing University, 1991

Academic Experience

  • Academic Director, MSc (Marketing Analytics and Insights), National University of Singapore, 2019 - current
  • Associate Professor (with tenure), National University of Singapore, 2012 - current
  • Assistant Professor, National University of Singapore, 2006 - 2012
  • Teaching, Beijing University, 2000 - 2001
  • Research Fellow, Harvard University, 1998 - 1999
  • Teaching, Beijing University, 1996 - 1998

Selected Publications

The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium

Journal Articles
Chu, Junhong with Yige Duan, Xianling Yang and Li Wang
Management Science, accepted

Year
2019

Marriage and non-labor income: Evidence from China’s heating policy

Journal Articles
Png, Ivan Paak Liang with Haoming Liu
Demography, 55(6), 2345-2370

Year
2018

Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers

Journal Articles
Chu, Junhong with Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong
European Journal of Operations Research, 265(3), 909-918

Year
2018

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Journal Articles
Chu, Junhong with Manchanda Puneet
Marketing Science, 35, (6), 870-893

Year
2016

View

Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets

Journal Articles
Chu, Junhong with Li Sun and Rajiv Surendra
International Journal of Research in Marketing , 33, (2), 261-275

Year
2016

View

Selected Publications

14

Journals

1

Conference

Journal Articles

The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium

Journal Articles
Chu, Junhong with Yige Duan, Xianling Yang and Li Wang
Management Science, accepted

Year
2019

Marriage and non-labor income: Evidence from China’s heating policy

Journal Articles
Png, Ivan Paak Liang with Haoming Liu
Demography, 55(6), 2345-2370

Year
2018

Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers

Journal Articles
Chu, Junhong with Yan Wei, Yu Xiong, Gendao Li and Zhongkai Xiong
European Journal of Operations Research, 265(3), 909-918

Year
2018

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Journal Articles
Chu, Junhong with Manchanda Puneet
Marketing Science, 35, (6), 870-893

Year
2016

View

Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets

Journal Articles
Chu, Junhong with Li Sun and Rajiv Surendra
International Journal of Research in Marketing , 33, (2), 261-275

Year
2016

View

Platforms: A Multiplicity of Research Opportunities

Journal Articles
Chu, Junhong with S Sriram, Manchanda Puneet and al et
Marketing Letters, 26, (2), 141-152

Year
2015

View

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response

Journal Articles
Chu, Junhong with GOH KHIM YONG and Wu J
Journal of Interactive Marketing, 30, 34-45

Year
2015

View

Quantifying Nation Equity with Sales Data: A Structural Approach

Journal Articles
Chu, Junhong
International Journal of Research in Marketing , 30, no. 1, 19-35, (Runner-up, the Marketing Science Institute and IJRM Best Paper)

Year
2013

View

Quantifying Transaction Costs in Online and Offline Grocery Channel Choice

Journal Articles
Chu, Junhong with Pradeep Chintagunta and Javier Cebollada
Marketing Science, Vol. 31, no. 1, 96-114

Year
2012

View

An Empirical Test of Warranty Theories in the U.S. Server and Automobile Markets

Journal Articles
Chu, Junhong with Pradeep K. Chintagunta
Journal of Marketing , 75, 75-92

Year
2011

View

An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Journal Articles
Chu, Junhong with Marta Arce-Urriza, Jose-Javier Cebollada-Calvo and Pradeep K. Chintagunta
Journal of Interactive Marketing, 24, no. 4, 251-268

Year
2010

View

Quantifying the Economic Value of Warranties in the U.S. Server Market

Journal Articles
Chu, Junhong with Pradeep Chintagunta
Marketing Science, Vol. 28, no. 1, 99-121

Year
2009

View

A Comparison of Within-household Price Sensitivity across Online and Offline Channels

Journal Articles
Chu, Junhong with Pradeep Chintagunta and Javier Cebollada
Marketing Science, Vol 27, no. 2, 283-299

Year
2008

View

Assessing the Economic Value of Distribution Channels - An Application to the PC Industry

Journal Articles
Chu, Junhong with Naufel Vilcassim and Pradeep Chintagunta
Journal of Marketing Research, Vol. 44, no.1, 29-41

Year
2007

View

Conference/Seminars

An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response in the Mobile Media

Conference/Seminars
Chu, Junhong with Khim Yong Goh and Winne Soh
ICIS (International Conferences on Information System) 2009 Proceedings

Year
2009

Research / Teaching Areas

Channel Management

Classical And Bayesian Modeling

Consumer And Firm Behavior

E-business

High Tech Markets

Network Effects

Retail Competition

Social Interactions And Networking

Structural Modeling

Societal Impact

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Courses

  • (MBA), Marketing Research
  • (Undergraduate), Marketing Research

Membership & Professional Activities

  • INFORMS Member
  • AMA member
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