Wei Shi

LIM, Wei Shi

Associate Professor

MARKETING

(65) 6516 6263
weishi@nus.edu.sg
BIZ 1, 8-13
Curriculum Vitae

Recognition & Awards

  • Outstanding Researcher Award (Marketing Department), NUS - 2003
  • Society of Instrument and Control Engineers (Japan) International Scholarship - 1996
  • National University of Singapore Overseas Postgraduate Scholarship - 1993
  • Public Service Commission Local Merit Scholarship (Teaching) - 1986

Educational Qualifications

  • Chartered Financial Analyst, 2000
  • PhD, London School of Economics and Political Science, 1996
  • Postgraduate Diploma in Education, Nanyang Technological University, 1991
  • B.Sc. Hons, National University of Singapore, 1990

Academic Experience

  • Associate Professor (with tenure), National University of Singapore, 2002 - current
  • Director, Office of the Vice President (University and Global Relations), National University of Singapore, 2015 - 2017
  • Assistant Professor, National University of Singapore, 1998 - 2001
  • Lecturer, National University of Singapore, 1996 - 1998
  • Senior Tutor, National University of Singapore, 1992 - 1996

Corporate Experience

  • Marketing Management Program (Chinese), 2003
  • Civil Service College, 2002
  • Ministry of Defence (MINDEF), Singapore, 2000
  • Singapore Pools, Singapore, 1998

Selected Publications

Entry of Copycats of Luxury Brands

Journal Articles
Lim, Wei Shi with Gao Yini Sarah and Tang Christopher
Marketing Science, 36, (2), 272-289, forthcoming

Year
2017

The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare

Journal Articles
Lim, Wei Shi with Gao Yini Sarah and Tang Christopher
Decision Sciences, forthcoming

Year
2016

Market Structure and the Value of Overselling Under Stochastic Demands

Journal Articles
Lim, Wei Shi with Chua Geoffrey Ang and Yeo Wee Meng
European Journal of Operational Research, 252, (3), 900-909

Year
2016

Advance Selling in the Presence of Speculators and Forward Looking Consumers

Journal Articles
Lim, Wei Shi with S C Tan
Production and Operations Management, Vol. 22, no. 3, 571-587

Year
2013

Outsourcing suppliers as downstream competitors: Biting the hand that feeds

Journal Articles
Lim, Wei Shi with Tan S J
European Journal of Operational Research, 203(2), 360-369

Year
2010

View

Selected Publications

19

Journals

Journal Articles

Entry of Copycats of Luxury Brands

Journal Articles
Lim, Wei Shi with Gao Yini Sarah and Tang Christopher
Marketing Science, 36, (2), 272-289, forthcoming

Year
2017

The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare

Journal Articles
Lim, Wei Shi with Gao Yini Sarah and Tang Christopher
Decision Sciences, forthcoming

Year
2016

Market Structure and the Value of Overselling Under Stochastic Demands

Journal Articles
Lim, Wei Shi with Chua Geoffrey Ang and Yeo Wee Meng
European Journal of Operational Research, 252, (3), 900-909

Year
2016

Advance Selling in the Presence of Speculators and Forward Looking Consumers

Journal Articles
Lim, Wei Shi with S C Tan
Production and Operations Management, Vol. 22, no. 3, 571-587

Year
2013

Outsourcing suppliers as downstream competitors: Biting the hand that feeds

Journal Articles
Lim, Wei Shi with Tan S J
European Journal of Operational Research, 203(2), 360-369

Year
2010

View

Using brand equity to counter outsourcing opportunism: A game-theoretic approach

Journal Articles
Lim, Wei Shi with Soo-Jiuan Tan
Marketing Letters, 20(4), 369-383

Year
2009

View

Overselling in a competitive environment: Boon or bane?

Journal Articles
Lim, Wei Shi
Marketing Science, 28(6), 1129-1143

Year
2009

View

Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study

Journal Articles
Lim, Wei Shi with J E Lee-Partridge
Marketing Letters, Vol. 19, no.1, 25-38

Year
2008

A model arising from an Internet search service provider

Journal Articles
Lim, Wei Shi with S C Tang
European Journal of Operational Research, Vol. 172, no. 3, 956-970

Year
2006

Optimal Product Rollover Strategies

Journal Articles
Lim, Wei Shi with C. Tang
European Journal of Operational Research, Vol. 174, no. 2, 905-922

Year
2006

Inventory cost effect of consolidating several one-warehouse multi-retailer systems

Journal Articles
Lim, Wei Shi with J.H. Ou and C.P. Teo
Operations Research, 51(4), 668-672

Year
2003

Family business: A theory of succession and survival

Journal Articles
Lim, Wei Shi with K.S. Lee and G.H. Lim
Academy of Management Review, vol. 28(4), 657-666

Year
2003

Rendezvous of three agents on the line

Journal Articles
Lim, Wei Shi with S. Alpern
Naval Research Logistics , 49, 244-255

Year
2002

Producer-Supplier contracts with incomplete information

Journal Articles
Lim, Wei Shi
Management Science, 47(5), 709-715

Year
2001

A lemons' market? An incentive scheme to induce truth telling in third party logistics providers

Journal Articles
Lim, Wei Shi
European Journal of Operational Research, vol.125(3), 519-525

Year
2000

The symmetric rendezvous-evasion game

Journal Articles
Lim, Wei Shi with S. Alpern
Siam Journal on Control and Optimization, 36(3), 948-959

Year
1998

A rendezvous-evasion game on discrete locations with joint randomization

Journal Articles
Lim, Wei Shi
Advances in Applied Probability, 29(4), 1004-1017

Year
1997

Rendezvous search on the line with more than two player

Journal Articles
Lim, Wei Shi with S. Alpern
Operations Research, 45(3), 357-364

Year
1997

Minimax rendezvous on the line

Journal Articles
Lim, Wei Shi with S. Alpern
Siam Journal on Control and Optimization, 34(5), 1650-1665

Year
1996

Research / Teaching Areas

Advance Selling

Competitive Strategies

Contract Design

Outsourcing Strategies

Pricing Strategies

Societal Impact

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Courses

  • Model Building Workshop I: Static Models (PhD)
  • Marketing Strategy & Game Theory (MBA)
  • Game Theory & Strategic Analysis (undergraduate)

Membership & Professional Activities

  • Ad hoc reviewer, Asia Pacific Journal of Management
  • Ad hoc reviewer, OMEGA
  • Ad hoc reviewer, European Journal of Operational Research
  • Ad hoc reviewer, SIAM Journal of Control and Optimization
  • Ad hoc reviewer, Management Science
  • Ad hoc reviewer, Marketing Science
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