Wei Shi

LIM, Wei Shi

Associate Professor

MARKETING

(65) 6516 6263
weishi@nus.edu.sg
BIZ 1, 8-13
Curriculum Vitae

Recognition & Awards

  • Outstanding Researcher Award (Marketing Department), NUS - 2003
  • Society of Instrument and Control Engineers (Japan) International Scholarship - 1996
  • National University of Singapore Overseas Postgraduate Scholarship - 1993
  • Public Service Commission Local Merit Scholarship (Teaching) - 1986

Educational Qualifications

  • Chartered Financial Analyst, 2000
  • PhD, London School of Economics and Political Science, 1996
  • Postgraduate Diploma in Education, Nanyang Technological University, 1991
  • B.Sc. Hons, National University of Singapore, 1990

Academic Experience

  • Associate Professor (with tenure), National University of Singapore, 2002 - current
  • Director, Office of the Vice President (University and Global Relations), National University of Singapore, 2015 - 2017
  • Assistant Professor, National University of Singapore, 1998 - 2001
  • Lecturer, National University of Singapore, 1996 - 1998
  • Senior Tutor, National University of Singapore, 1992 - 1996

Corporate Experience

  • Marketing Management Program (Chinese), 2003
  • Civil Service College, 2002
  • Ministry of Defence (MINDEF), Singapore, 2000
  • Singapore Pools, Singapore, 1998

Selected Publications

Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2017), "Entry of Copycats of Luxury Brands", Marketing Science, 36, 2, 272-289, forthcoming, (forthcoming)
Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2016), "The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare", Decision Sciences, forthcoming, (forthcoming)
Chua Geoffrey Ang, Lim, Wei Shi and Yeo Wee Meng (2016), "Market Structure and the Value of Overselling Under Stochastic Demands", European Journal of Operational Research, 252, 3, 900-909
Lim, Wei Shi and S C Tan (2013), "Advance Selling in the Presence of Speculators and Forward Looking Consumers", Production and Operations Management, Vol. 22, no. 3, 571-587
Lim, Wei Shi and Tan S J (2010), "Outsourcing suppliers as downstream competitors: Biting the hand that feeds", European Journal of Operational Research, 203(2), 360-369

Selected Publications

19

Journals

Journal Articles

Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2017), "Entry of Copycats of Luxury Brands", Marketing Science, 36, 2, 272-289, forthcoming, (forthcoming)
Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2016), "The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare", Decision Sciences, forthcoming, (forthcoming)
Chua Geoffrey Ang, Lim, Wei Shi and Yeo Wee Meng (2016), "Market Structure and the Value of Overselling Under Stochastic Demands", European Journal of Operational Research, 252, 3, 900-909
Lim, Wei Shi and S C Tan (2013), "Advance Selling in the Presence of Speculators and Forward Looking Consumers", Production and Operations Management, Vol. 22, no. 3, 571-587
Lim, Wei Shi and Tan S J (2010), "Outsourcing suppliers as downstream competitors: Biting the hand that feeds", European Journal of Operational Research, 203(2), 360-369
Lim, Wei Shi and Soo-Jiuan Tan (2009), "Using brand equity to counter outsourcing opportunism: A game-theoretic approach", Marketing Letters, 20(4), 369-383
Lim, Wei Shi (2009), "Overselling in a competitive environment: Boon or bane?", Marketing Science, 28(6), 1129-1143
J E Lee-Partridge, Tan, Soo Jiuan and Lim, Wei Shi (2008), "Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study", Marketing Letters, Vol. 19, no.1, 25-38
Lim, Wei Shi and S C Tang (2006), "A model arising from an Internet search service provider", European Journal of Operational Research, Vol. 172, no. 3, 956-970
Lim, Wei Shi and C. Tang (2006), "Optimal Product Rollover Strategies", European Journal of Operational Research, Vol. 174, no. 2, 905-922
Lim, Wei Shi , J.H. Ou and C.P. Teo (2003), "Inventory cost effect of consolidating several one-warehouse multi-retailer systems", Operations Research, 51(4), 668-672
Lim, Wei Shi , K.S. Lee and G.H. Lim (2003), "Family business: A theory of succession and survival", Academy of Management Review, vol. 28(4), 657-666
Lim, Wei Shi and S. Alpern (2002), "Rendezvous of three agents on the line", Naval Research Logistics , 49, 244-255
Lim, Wei Shi (2001), "Producer-Supplier contracts with incomplete information", Management Science, 47(5), 709-715
Lim, Wei Shi (2000), "A lemons' market? An incentive scheme to induce truth telling in third party logistics providers", European Journal of Operational Research, vol.125(3), 519-525
Lim, Wei Shi and S. Alpern (1998), "The symmetric rendezvous-evasion game", Siam Journal on Control and Optimization, 36(3), 948-959
Lim, Wei Shi (1997), "A rendezvous-evasion game on discrete locations with joint randomization", Advances in Applied Probability, 29(4), 1004-1017
Lim, Wei Shi and S. Alpern (1997), "Rendezvous search on the line with more than two player", Operations Research, 45(3), 357-364
S. Alpern and Lim, Wei Shi (1996), "Minimax rendezvous on the line", Siam Journal on Control and Optimization, 34(5), 1650-1665

Research / Teaching Areas

Advance Selling

Competitive Strategies

Contract Design

Outsourcing Strategies

Pricing Strategies

Societal Impact

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Courses

  • Model Building Workshop I: Static Models (PhD)
  • Marketing Strategy & Game Theory (MBA)
  • Game Theory & Strategic Analysis (undergraduate)

Membership & Professional Activities

  • Ad hoc reviewer, Asia Pacific Journal of Management
  • Ad hoc reviewer, OMEGA
  • Ad hoc reviewer, European Journal of Operational Research
  • Ad hoc reviewer, SIAM Journal of Control and Optimization
  • Ad hoc reviewer, Management Science
  • Ad hoc reviewer, Marketing Science
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