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Latest Case Studies

McDonald’s: Franchise Accounting and the $5 Meal Deal

Dr Sa-Pyung Sean Shin and Prof Seil Kim (City University of New York)

29 April 2025

In July 2024, McDonald’s Corporation (McDonald’s) faced a strategic dilemma amid rising inflation and interest rates. The introduction of a $5 ....

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Stock-Based Compensation and Share Buyback at Uber Technologies

Dr Sa-Pyung Sean Shin and Prof Seil Kim (City University of New York)

20 March 2025

Multinational transportation company Uber Technologies Inc. (Uber), based in California, had consistently provided stock and options to its employe....

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