Customer Engagement for Behavioral Change (CEBC)

PNG, Ivan Paak Liang
Distinguished Professor,
Departments of Strategy & Policy,
NUS Business School and Economics,
Faculty of Arts and Social Sciences

CHONG, Juin Kuan
Department of Marketing,
NUS Business School

LEE, Leonard
Department of Marketing,
NUS Business School

LEE, Yih Hwai
Department of Marketing,
NUS Business School

LI, Xiuping
Department of Marketing,
NUS Business School

ZHANG, Yan
Department of Marketing,
NUS Business School