Research Projects

Research Projects Results (89)

Air Quality and Auditor Productivity ( 2018 )

Assistant Professor Lin Yupeng
: Accounting
Relying on a quasi-natural experiment instituted by air quality regulations during the 2008 Beijing Olympic Games, we examine the effect of air pollution on auditors’ behaviours. We find that a 1-percent increase in the air pollution index increases the percentage of work hours necessary for an auditor to audit a firm by 4 percent. This effect is more pronounced when the leader of an audit team is more entrenched, is older, or male. Further analysis reveals that audit quality and audit fees are not affected by air pollution. We conclude that air pollution reduces auditors’ work efficiency.

Content Monetization and Preview Design ( 2018 )

Assistant Professor Dai Yao
: Marketing
Many firms and individuals generate content online and offer them to consumers in a specific fashion: Besides the main content, they also produce samples or previews. Interested consumers will further consume the main content. Recently, pay-what-you-want (PWYW) has emerged as a new and popular monetisation method both in the offline world (e.g., entrance fee to museums, performances, etc.) and in cyberspace (e.g., live streaming). By PWYW, consumers are given the autonomy to set the price (including zero price) they want to pay for the products. By studying the WeChat Media Platform, this research uses a combination of difference-in-difference and structural empirical models to understand key issues regarding content monetisation and preview design. For instance, we examine how previews should be designed when PWYW becomes trendy, and the potential substitutions between different monetisation methods for content providers.

New Trends in Behavioral Ethics Research ( 2018 )

Assistant Professor Yam Kai Chi
: Management and Organisation
In this project, I explore the antecedents and consequences of employees’ unethical pro-organisational behaviour (UPB) through the lens of moral decoupling – a moral reasoning process whereby individuals separate their perceptions of morality from their perceptions of performance. First, I argue that employees increase their engagement in UPBs when they (1) see their supervisors doing the same and (2) believe that their supervisors endorse moral decoupling. Second, I argue that employees’ UPBs are only positively related to supervisors’ evaluations of their job performance when supervisors themselves report that they morally decouple. I test these hypotheses in a field sample of supervisor¬–employee dyads and two experimental studies. This combination of studies highlights the complex link between ethics and perceptions of performance in organisations.

Parental Consumption Decision and Children’s Well-Being ( 2018 )

Associate Professor Li Xiuping
: Marketing
In this project, we examine how the lay beliefs of parents’ impact the way they spend on their children. Some people, termed as entity theorists, hold a relatively fixed view of personal traits and characters and do not believe that they can change much over time. Others, named as incremental theorists, hold a malleable view and believe that their personal qualities are changeable. For parents with incremental theories, they are more likely to have a balancing strategy regarding how to choose the extra-curriculum activity for their children. If their children show characteristics such as being an extrovert, they would put their children in training programs that would instil qualities of an introvert in the children. In comparison, parents who hold an entity view about self-concept, are more likely to choose a training program that would be compatible with the revealed characters of their kids. We hypothesise that parents with an incremental theory, compared to those with entity theory, are more likely to balance their children’s characters and choose a training (education) program that is incompatible with their kids’ revealed characters.

The impact of disruptive technologies on maritime trade and maritime industry ( 2018 )

Associate Professor Goh Puay Guan
: Analytics and Operations

This project aims to generate new insights on the impact of major technological shifts on the maritime industry and maritime trade. The project is to be conducted in collaboration with MPA, the World Bank and NTU to provide a short, high-level report on this topic and will be announced at the “Maritime Outlook Forum” in Oct 2019

The project discusses key technological trends under Thrust 1 (Efficient intelligent world-class next-generation port) and Thrust 5 (Sustainable maritime environment and energy) of the Singapore Maritime R&D roadmap, and aims to understand the potential impact of these trends on the maritime industry and maritime trade in Singapore.

The technology trends include :
1.Manufacturing technologies such as 3D printing
2.e-commerce and impact on logistics and distribution patterns
3.Blockchain and its application to shipping documents and trade finance

The Effects of Feedback on Project-Based Learning ( 2018 )

Associate Professor Sarah Cheah, Dr Bimlesh Wadhwa and Dr Mark Gan Joo Seng
: Management and Organisation Computer Science Centre for Development of Teaching & Learning
This study investigates the effect of various feedback levels and feedback agents on students’ performance in project-based learning. While feedback is provided, there is no way to track or monitor how students are using the feedback. In addition, the nature and quality of the feedback provided are also unexplored. This study addresses the above issues by introducing three feedback levels (task, process and self-regulating) and two groups of feedback agents (academic and industry advisors) on students’ project performances to reduce the gap between actual and expected learning outcomes. The following two research questions form the basis for our study: How do the feedback levels affect the students’ industry project performance? To what extent do students use academic and industry advisors’ feedback to accomplish their project team report?

Volume-Based Export Restrictions: Choice, Design, and Effectiveness ( 2018 )

Associate Professor Lucy Chen
: Analytics and Operations
The 21st century has seen a marked expansion in efforts to regulate the supply and export flows of materials through the use of export restrictions around the globe. While most existing research focuses on the economics of export restrictions, no one looks at the impact of export restrictions on commodity producers’ supply chain decisions such as production quantity, capacity investment over time, and product’s availability under price fluctuations, etc… This research aims to shed light on the impact of different types of trade barriers on supply chains by examining (a) domestic consumer surplus (b) producer surplus, (c) producers’ investment decisions and (d) regulators’ policy choices.

Benchmarking Productivity in Singapore: The Productivity Research Network (PRN) ( 2018 )

Professor Filippo di Mauro
: Strategy and Policy
Singaporean companies have successfully made the transition from a manufacturing- based economy to a service-based, technology-enabled ‘New Economy’. They are synchronized with the global business ecosystem and offer innovative products and services that are ahead of the curve. But, despite significant efforts to maintain competitive advantages and spur innovations, their productivity performance – in the aggregate – is rather lacklustre. This project aims to tackle the challenges posed by the New Economy from the perspective of the nexus between innovation and productivity. We have identified three main areas where the changes brought about by the New Economy have the greatest impact: supply chains, industrial policies, and labour markets — particularly, the development of human capital. Our empirical strategy is drawing on our team members’ track record of data collection (particularly survey data) and top-notch research within these areas. Our first aim is to develop and run a set of new dedicated surveys, developed by our team members, for Singapore and the Asia-Pacific region: 1.International Firm Localisation and Productivity (IFLP) for Singapore, Indonesia, and Malaysia 2.extension of World Management Survey (WMS) – currently covering over 20,000 firms in 35 developed and developing economies – to Singapore and the Asia-Pacific region 3.Singapore version of the Management and Organizational Practices/Uncertainty Survey (MOPS) Our second aim is to match this survey information with a variety of firm-level data sources collected under the project initiative and develop insightful research as described in detail in the individual study proposals. Our research focus – given the track record of the promoters and collaborators – is expected to result in at least 10 articles published in leading journals. Our first goal is to understand how technological changes affect the labour market and ultimately spill over on company productivity. Second, we focus on global value chains and supplier-customer linkages. Third, we explore the potentially corrective role of targeted industrial and financial policies. Fourth, we focus on the role of human capital in the new economy.

Competitive Strategy in Marketing ( 2018 )

Assistant Professor Jeffery Cai
: Marketing
The frontlines of quantitative marketing have progressed rapidly along both empirical and analytical dimensions. The former is now riding the wave of big data provided generously by consumers and the advancement of technology, and oftentimes concerns itself with the “how much” question. My specialization in the latter, known as analytical or game theoretic modelling, advances our understanding of counterintuitive – hence interesting – and increasingly relevant marketing phenomenon through tackling the “why” and “how” questions. Let me provide a few examples. Why do firms, who are intense rivals in a market, sometimes collaborate with each other to take on a weaker rival in another market? How is it that horizontal rivals form an R&D alliance, knowing that there will be downstream product market implications? What type of alliance structures are more stable, and why is that the case? Why do certain retailing practices, which may seem odd at first glance (e.g., a dominant retailer like Walmart delegating important marketing decisions to a manufacturer like P&G,) actually work in practice? And why do certain practices by sales force managers (e.g., performance posting) work under certain circumstances, but not others? The above are examples of marketing phenomena that I am currently examining. Together with other related questions, these form the cornerstones of my research program. The work of an analytical modeller revolves around elements such as robustness and parsimony. These are also elements that practitioners appreciate – a better understanding of “competitive strategy in marketing” will yield useful managerial implications.

Co-working for Innovation and Entrepreneurship Study ( 2017 )

Associate Professor Sarah Cheah
: Management and Organisation
While co-working spaces were initially established to provide a supportive environment for mobile professionals or freelance consultants to work alongside one another, a new generation of co-working spaces such as ecosystem builders, has emerged with a different strategic focus and operating model. This new generation of co-working spaces has been regarded by policy makers as an important part of the ecosystem in fostering entrepreneurship and innovation. This study aims to investigate the role and impact of co-working spaces on the innovation performance of its entrepreneurial members.