Research Projects

Research Projects Results (75)


Parental Consumption Decision and Children’s Well-Being ( 2018 )

Associate Professor Li Xiuping
: Marketing
In this project, we examine how the lay beliefs of parents’ impact the way they spend on their children. Some people, termed as entity theorists, hold a relatively fixed view of personal traits and characters and do not believe that they can change much over time. Others, named as incremental theorists, hold a malleable view and believe that their personal qualities are changeable. For parents with incremental theories, they are more likely to have a balancing strategy regarding how to choose the extra-curriculum activity for their children. If their children show characteristics such as being an extrovert, they would put their children in training programs that would instil qualities of an introvert in the children. In comparison, parents who hold an entity view about self-concept, are more likely to choose a training program that would be compatible with the revealed characters of their kids. We hypothesise that parents with an incremental theory, compared to those with entity theory, are more likely to balance their children’s characters and choose a training (education) program that is incompatible with their kids’ revealed characters.

The Effects of Feedback on Project-Based Learning ( 2018 )

Associate Professor Sarah Cheah, Dr Bimlesh Wadhwa and Dr Mark Gan Joo Seng
: Management and Organisation Computer Science Centre for Development of Teaching & Learning
This study investigates the effect of various feedback levels and feedback agents on students’ performance in project-based learning. While feedback is provided, there is no way to track or monitor how students are using the feedback. In addition, the nature and quality of the feedback provided are also unexplored. This study addresses the above issues by introducing three feedback levels (task, process and self-regulating) and two groups of feedback agents (academic and industry advisors) on students’ project performances to reduce the gap between actual and expected learning outcomes. The following two research questions form the basis for our study: How do the feedback levels affect the students’ industry project performance? To what extent do students use academic and industry advisors’ feedback to accomplish their project team report?

Volume-Based Export Restrictions: Choice, Design, and Effectiveness ( 2018 )

Associate Professor Lucy Chen
: Analytics and Operations
The 21st century has seen a marked expansion in efforts to regulate the supply and export flows of materials through the use of export restrictions around the globe. While most existing research focuses on the economics of export restrictions, no one looks at the impact of export restrictions on commodity producers’ supply chain decisions such as production quantity, capacity investment over time, and product’s availability under price fluctuations, etc… This research aims to shed light on the impact of different types of trade barriers on supply chains by examining (a) domestic consumer surplus (b) producer surplus, (c) producers’ investment decisions and (d) regulators’ policy choices.

Benchmarking Productivity in Singapore: The Productivity Research Network (PRN) ( 2018 )

Professor Filippo di Mauro
: Strategy and Policy
Singaporean companies have successfully made the transition from a manufacturing- based economy to a service-based, technology-enabled ‘New Economy’. They are synchronized with the global business ecosystem and offer innovative products and services that are ahead of the curve. But, despite significant efforts to maintain competitive advantages and spur innovations, their productivity performance – in the aggregate – is rather lacklustre. This project aims to tackle the challenges posed by the New Economy from the perspective of the nexus between innovation and productivity. We have identified three main areas where the changes brought about by the New Economy have the greatest impact: supply chains, industrial policies, and labour markets — particularly, the development of human capital. Our empirical strategy is drawing on our team members’ track record of data collection (particularly survey data) and top-notch research within these areas. Our first aim is to develop and run a set of new dedicated surveys, developed by our team members, for Singapore and the Asia-Pacific region: 1.International Firm Localisation and Productivity (IFLP) for Singapore, Indonesia, and Malaysia 2.extension of World Management Survey (WMS) – currently covering over 20,000 firms in 35 developed and developing economies – to Singapore and the Asia-Pacific region 3.Singapore version of the Management and Organizational Practices/Uncertainty Survey (MOPS) Our second aim is to match this survey information with a variety of firm-level data sources collected under the project initiative and develop insightful research as described in detail in the individual study proposals. Our research focus – given the track record of the promoters and collaborators – is expected to result in at least 10 articles published in leading journals. Our first goal is to understand how technological changes affect the labour market and ultimately spill over on company productivity. Second, we focus on global value chains and supplier-customer linkages. Third, we explore the potentially corrective role of targeted industrial and financial policies. Fourth, we focus on the role of human capital in the new economy.

Competitive Strategy in Marketing ( 2018 )

Assistant Professor Jeffery Cai
: Marketing
The frontlines of quantitative marketing have progressed rapidly along both empirical and analytical dimensions. The former is now riding the wave of big data provided generously by consumers and the advancement of technology, and oftentimes concerns itself with the “how much” question. My specialization in the latter, known as analytical or game theoretic modelling, advances our understanding of counterintuitive – hence interesting – and increasingly relevant marketing phenomenon through tackling the “why” and “how” questions. Let me provide a few examples. Why do firms, who are intense rivals in a market, sometimes collaborate with each other to take on a weaker rival in another market? How is it that horizontal rivals form an R&D alliance, knowing that there will be downstream product market implications? What type of alliance structures are more stable, and why is that the case? Why do certain retailing practices, which may seem odd at first glance (e.g., a dominant retailer like Walmart delegating important marketing decisions to a manufacturer like P&G,) actually work in practice? And why do certain practices by sales force managers (e.g., performance posting) work under certain circumstances, but not others? The above are examples of marketing phenomena that I am currently examining. Together with other related questions, these form the cornerstones of my research program. The work of an analytical modeller revolves around elements such as robustness and parsimony. These are also elements that practitioners appreciate – a better understanding of “competitive strategy in marketing” will yield useful managerial implications.

Co-working for Innovation and Entrepreneurship Study ( 2017 )

Associate Professor Sarah Cheah
: Management and Organisation
While co-working spaces were initially established to provide a supportive environment for mobile professionals or freelance consultants to work alongside one another, a new generation of co-working spaces such as ecosystem builders, has emerged with a different strategic focus and operating model. This new generation of co-working spaces has been regarded by policy makers as an important part of the ecosystem in fostering entrepreneurship and innovation. This study aims to investigate the role and impact of co-working spaces on the innovation performance of its entrepreneurial members.

Debt, Innovation, and Measurement in Tiered-Production Networks ( 2017 )

Assistant Professor Ben Charoenwong
: Finance
Given the rise in international trade and development in logistics, studying how firm-level networks introduce vulnerabilities is important for understanding a firm’s direct and indirect risk exposures in supply chains. The paper presents a new channel for operational and financial risk management. This project aims to identify different sources of risk affecting a firm’s financial policy and supply chain decisions. A firm’s capital structure and supply chain decisions may be intertwined because it establishes supply and customer relationships in order to produce. The absence of a unified framework to study both leverage and supply chain network formation has resulted in disjointed literature. In addition, studying either leverage or supply chain variables in isolation misses equilibrium pricing and quantity effects that propagate through the entire network.

Digital Economy ( 2017 )

Professor Ke Bin
: Accounting
The world economy is becoming increasingly digital creating both opportunities and challenges for businesses in Asia. We propose to establish a research platform between NUS Business School and Tsinghua University’s School of Economics and Management so that faculty and PhD students can initiate regular contact, exchange information and propose joint research projects about the digital transformation of the world economy in China and the ASEAN region. The proposed exchange platform will be on WeChat. To make the proposed platform more effective, we have identified the following organizations as the key champions of this initiative. Within NUS, we have secured the support of the Asia Accounting Research Center (AARC) and the Centre for Business Analytics. Within Tsinghua University, we have secured the support of the School of Economics and Management’s Center for Internet Development and Governance (CIDG). We will also organize two academic conferences in the next two years (one in China and one in Singapore) to promote research on the digital economy in Asia. Our hope is to use this initiative to encourage interested faculty members and PhD students from both sides to develop joint research proposals for funding from either China or Singapore.

Environmental Performance and Operational Performance ( 2017 )

Associate Professor Thompson Teo
: Analytics and Operations
While more organisations adopt sustainable practices, research is divided on the impact of environmental performance on organisational performance. In this study, we use secondary data to examine the relationship between environmental performance (direct and indirect emissions) with operational performance (cost efficiency and productivity). We also examine the role of environmental management systems and quality management in moderating the relationships.

Exploring the Predictors and Dark Sides of the Employee Creativity ( 2017 )

Assistant Professor Ke Mai
: Management and Organisation
At the societal level, innovation and creativity are essential for economic growth and social progress. They are also arguably key enablers of and contribute to performance, entrepreneurship, growth, and competitiveness. Given the importance of employee creativity and innovation, this study would like to address two unique predictors of employee creativity, as well as the potential dark side of the employee creativity. Research traditionally focus on predictors at the individual level (personality, motivation) and organisational level (organisational structure and policy). Yet, very few have explored one of the most salient predictors – the physical environment and an individual’s daily activities. This study examines how the digitalised nature (nature present using digital format) can affect employees’ routine and creative performance. The other predictor that I look at is the contagious (or threatening) effect of leader creativity on employee creativity. Finally, this study will examine whether a leader’s creative performance could potential entitle employees’ norm-breaking behaviours (deviant and unethical behaviours).