Publication Details

An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Journal Articles
Chu, Junhong with Marta Arce-Urriza, Jose-Javier Cebollada-Calvo and Pradeep K. Chintagunta
Journal of Interactive Marketing, 24, no. 4, 251-268

Year
2010

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